Swedish startup Kry has been a darling of Europe’s digital health sector for years.
Since the start of 2020, it’s raised more than $600m according to Dealroom, and was one of a crop of patient-facing healthtechs that flourished during Covid.
While things got a little dicier in the period that followed — Kry laid off hundreds of employees and pulled out of international markets during a turbulent 2022 — the company reported that it was profitable in all three of its remaining markets earlier this year.
Like fellow healthtechs Babylon and Doctolib, Kry has also become a founders factory in recent years — and Sifted has tracked down 15 former employees-turned-entrepreneurs.
More than half have, unsurprisingly, launched digital health startups. But there’s also a couple of SaaS platforms, a climate tech, an edtech and a secondhand fashion startup.
If we’ve missed any Kry alumni who’ve gone on to become founders, please get in touch at kai@sifted.eu.
Steep
Founded: 2021
Funding: €5.25m
HQ: Stockholm
Founded by former head of analytics at Kry Johan Baltzar (who also worked at Swedish tech success stories iZettle and Spotify) Steep is a data and analytics platform for businesses. It announced its €4m seed round earlier this month.
Terra Labs
Founded: 2023
Funding: Around €5m
HQ: Stockholm
Terra Labs is a climate tech which helps forest owners monitor their land using satellites and AI. The idea is that by using real-time data and insights, forest owners will be able to run more sustainable and efficient operations. It was founded by former Kry chief product officer Peder Stahle and raised a seed round from Norrsken VC in March this year. Terra Labs is currently in beta.
Mantle
Founded: 2019
Funding: $4.6m, according to Dealroom
HQ: Stockholm
Founded by Kry cofounder and the company’s first CEO, Josefin Landgård, Mantle is a skincare brand, selling CBD oil and face creams to help promote wellness.
Myota Health
Founded: 2021
Funding: €3m
HQ: London
Founded by former Kry business development director Katherine Stennett, Myota Health sells prebiotic supplements and microbiome testing kits direct-to-consumer. It's raised from investors including FoodLabs and Peakbridge.
Hemi Health
Founded: 2024
Funding: €2.1m
HQ: Copenhagen
Hemi is a digital health clinic focusing on treatment for headaches. It provides virtual consultations with doctors, digital monitoring through an app and care plans. Hemi was founded by former Kry Norway country manager Benedicte Grytte Dahl and business development director Sune K-Holm Nielsen. The startup plans to raise again in spring 2025.
Circle Health
Founded: 2023
Funding: €2m
HQ: Berlin
Circle Health is a digi-physical private health clinic. It offers alternative therapies including intermittent hypoxia-hyperoxia treatment (IHHT) — which is said to boost energy — and ozone therapy — which advocates say can help fight disease but has limited clinical evidence. It also offers traditional therapy like acupuncture and osteopathy. It was founded by former Kry global operations director Jannik Tiedemann.
Ripe
Founded: 2021
Funding: $2m, according to Dealroom
HQ: Stockholm
Ripe is a customer engagement platform for SaaS teams that lets companies automate sales workflows. It was founded by Jonatan Dykert, who was a product manager at Kry. Investors include Earlybird VC.
Ayd
Founded: 2022
Funding: €1.2m
HQ: Malmö
Founded by former Kry chief medical officer Johan Flodin, Ayd is a digital health clinic which sells treatments and medication for men’s health including hair loss, erectile dysfunction and weight loss. Flodin tells Sifted the startup has more than 5k paying customers and made more than €200k in monthly sales in May. Ayd plans to raise a seed round later this year.
Mai
Founded: 2022
Funding: €1m
HQ: Stockholm
Mai is a secondhand fashion startup, which automatically lists sellers’ items on several marketplaces at the same time and adds information about the garment using AI. It was founded by Emma Rosman, who led several business development teams at Kry.
Nuroe
Founded: 2023
Funding: Around $200k
HQ: Stockholm
Founded by former director of product at Kry Hoa Ly, Nuroe is a gamified app for children to accelerate their learning. The startup launched on the iOS App Store in June and Ly tells Sifted the company has already hit break even and isn’t looking to raise funding.
Uneri
Founded: 2024
Funding: Bootstrapped
HQ: Paris
Uneri is a mental health platform, offering consultations with medical professionals like psychologists and hypnotherapists, alongside alternative mental health practitioners like sophrologists. It also provides access to self-learning resources. Uneri was founded by Mathis Guiziou, who worked in the marketing team at Kry.
Femcare
Founded: 2023
Funding: Bootstrapped
HQ: Stockholm
Femcare is a digital health clinic for women, focusing on menopause care, treatment for conditions like premenstrual syndrome and contraception and dietary advice. It was founded by former Kry employees Elisabeth Rosen, who was previously the medical director for women's health at the company, and Karl-Johan Sturesson, who headed up business development for Kry.
EndoGyn
Founded: 2023
Funding: Undisclosed
HQ: Stockholm
EndoGyn is a digi-physical health clinic for women, focusing on gynaecology, sexual health and pregnancy care. It was founded by Anders Rindevall, who was a partnerships manager at Kry.
