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Finding your product-market fit: What it is and why is it important?

Wednesday, 18 October 2023

12:00→13:00 BST / 13:00→14:00 CEST

Before ploughing time and money into a company, anyone building a startup needs to figure out if their idea has product-market fit (PMF). PMF is important because you need to know if you’re building the right product for the right customer in the right market. But how do you know when you’ve nailed it? This Sifted Talks will uncover all you need to know about finding your PMF.


Marta Krupinska, CEO and cofounder at CUR8, Jon Kåre Stene, partner at Skyfall Ventures, Sadia Nowshin, editorial assistant at Sifted.


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