# PR and communications

The funding round article is dead. Here's what to do instead
Opinion
November 28, 2025
The funding round article is dead. Here's what to do instead
Stop wasting time pitching your startup funding round to journalists. There aren't enough of them left
Eleanor Warnock
Pitching your startup? Here are the red flags that journalists see
Opinion
July 15, 2022
Pitching your startup? Here are the red flags that journalists see
No, I will not join your content marketing team.
Eleanor Warnock
Founders, your Medium posts are rubbish. You can do better.
Opinion
September 10, 2021
Founders, your Medium posts are rubbish. You can do better.
The top thinkpiece clichés and how to avoid them.
Oleg Volkov
Startups, stop paying so much for PR
Opinion
June 30, 2021
Startups, stop paying so much for PR
PR for its own sake does not a unicorn make.
Mary Glazkova
MessageBird acquires Pusher in $35m deal
News
December 16, 2020
MessageBird acquires Pusher in $35m deal
The platform wants to create a "messaging-first world" and sees the deal as part of that
Freya Pratty
How Oatly chose cash over brand
Analysis
September 3, 2020
How Oatly chose cash over brand
How a new owner made the oat milk company unpopular (again).
Mimi Billing
How to talk about that downround
Opinion
July 10, 2020
How to talk about that downround
Lower valuations are on the horizon for plenty of startups. Here's how to share the news.
Cordelia Meacher
How to market in a crisis
How to
May 19, 2020
How to market in a crisis
Nine ways to master your marketing in pandemic mode.
Connor Bilboe
Needed: older female employees
Opinion
February 14, 2020
Needed: older female employees
Older (female) employees can have a real edge in startup workplaces. Here's why.
Kristina Nilsson
When the world turns against tech
Opinion
February 4, 2020
When the world turns against tech
How to keep your startup safe when governments, regulators, the press and the public turn against tech.
Nicolas Colin
The art of the startup publicity stunt
How to
January 28, 2020
The art of the startup publicity stunt
The dos and don'ts of startup publicity stunts.
Kim Darrah
Why Oatly's latest ad campaign went badly wrong in its native Sweden
Analysis
September 25, 2019
Why Oatly's latest ad campaign went badly wrong in its native Sweden
Chinese owners, upset farmers and an angry mob – no more honeymoon for Oatly as its latest anti-milk campaign creates a storm in Sweden.
Mimi Billing
How startups can get the most from a PR agency
How to
September 5, 2019
How startups can get the most from a PR agency
As a startup, here’s how to get an external PR agency creating the most value for your business.
Max Tatton-Brown
Deliveroo's helicopter: New heights or new lows?
Opinion
August 12, 2019
Deliveroo's helicopter: New heights or new lows?
Last Friday, Deliveroo's "1,000ft" restaurant took off. It was a fun PR stunt; it was also a sign of what happens when startups are high on too much VC cash.
Amy Lewin
How to do PR as an early stage startup
How to
July 29, 2019
How to do PR as an early stage startup
It's not worth hiring a communications agency before Series A, but you still need to start getting your name out there, says Max Tatton-Brown from Augur.
Max Tatton-Brown
Why startups shouldn't aim for national media coverage
Opinion
July 22, 2019
Why startups shouldn't aim for national media coverage
Startups can be media snobs — but they shouldn't be.
Sofie Skouras
European investors are finally putting money into sextech startups
Analysis
June 4, 2019
European investors are finally putting money into sextech startups
The so-called ‘sextech’ industry — made up of sex toys, apps and services — is now worth $30bn and is growing by 30% each year.
Kitty Knowles
PR for startups: 6 tips to attract attention for your business
How to
May 3, 2019
PR for startups: 6 tips to attract attention for your business
Six PR tips for startups.
Maija Palmer
Sprayprinter: the graffiti robot startup that’s turning down millions
Analysis
March 19, 2019
Sprayprinter: the graffiti robot startup that’s turning down millions
Sprayprinter's wall-scaling robot will paint a mural advert for $10,000 — but only if it's artistic.
Kitty Knowles
The rise of the humble entrepreneur
Opinion
March 15, 2019
The rise of the humble entrepreneur
The "superstar" founder has had their day. Now is the era of the humble entrepreneur — and it's going to be great, argues Maud Camus.
Maud Camus
How to tell your story: PR advice for startups
How to
February 24, 2019
How to tell your story: PR advice for startups
We asked seven PR professionals around Europe for their top tips on what makes a great story.
Amy Lewin
Why your startup story matters
Opinion
February 19, 2019
Why your startup story matters
From Ebay to Klarna, however good your product is, there is always a need for a story backing it up.
Mimi Billing
“Let's stop patronising startups”
Opinion
February 4, 2019
“Let's stop patronising startups”
Startups aren’t kids playing around — so they should stop giving the impression that they are, argues Maud Camus from The Family.
Maud Camus

# PR and communications

The funding round article is dead. Here's what to do instead

Pitching your startup? Here are the red flags that journalists see

Founders, your Medium posts are rubbish. You can do better.

Startups, stop paying so much for PR

MessageBird acquires Pusher in $35m deal

How Oatly chose cash over brand

How to talk about that downround

How to market in a crisis

Needed: older female employees

When the world turns against tech

The art of the startup publicity stunt

Why Oatly's latest ad campaign went badly wrong in its native Sweden

How startups can get the most from a PR agency

Deliveroo's helicopter: New heights or new lows?

How to do PR as an early stage startup

Why startups shouldn't aim for national media coverage

European investors are finally putting money into sextech startups

PR for startups: 6 tips to attract attention for your business

Sprayprinter: the graffiti robot startup that’s turning down millions

The rise of the humble entrepreneur

How to tell your story: PR advice for startups

Why your startup story matters

“Let's stop patronising startups”