Analysis

September 3, 2020

How Oatly chose cash over brand

How a new owner made the oat milk company unpopular (again).


Mimi Billing

4 min read

The Swedish oatmeal company Oatly is facing controversy.

The Swedish oat milk company Oatly is doing great on paper.

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Mimi Billing

Mimi Billing is Sifted's Europe editor, based in Stockholm. She covers the Nordics and can be found on X and LinkedIn

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