# Creative

Get the latest from Europe's startups focused on the creator economy: in-depth news, analysis and opinion

Can France save the metaverse?
Opinion
May 3, 2023
Can France save the metaverse?
It’s actually only the French metaverse if it’s created in the metaverse region of France. Otherwise, it’s a sparkling virtual world
Éanna Kelly
Game of Thrones' Maisie Williams backs startup for creators
News
May 16, 2022
Game of Thrones' Maisie Williams backs startup for creators
Contact offers a suite of booking and payment tools to help creatives take control of their creations
Miriam Partington in Berlin
Meet 18 of Europe’s newest creator economy startups
Analysis
March 30, 2022
Meet 18 of Europe’s newest creator economy startups
Europe is still far behind on creator economy startups, a report by Antler and Speedinvest shows.
Eleanor Warnock
Is virtual-only fashion the key to a more inclusive industry?
Analysis
November 10, 2021
Is virtual-only fashion the key to a more inclusive industry?
“No shipping. No waste. No sex. No size.” Virtual fashion is pricey but is it making a notoriously exclusive industry more accessible?
Georgina Ustik
Creator economy startups to watch, according to top investors
Analysis
October 1, 2021
Creator economy startups to watch, according to top investors
Which startups are leveraging the boom in the creator economy?
Riddhi Kanetkar
Can Improbable get its metaverse ambitions back on track with this stealth project?
News
September 23, 2021
Can Improbable get its metaverse ambitions back on track with this stealth project?
The Softbank-backed games engine company is under pressure to show it can live up to its hype and funding.
Maija Palmer
Meet Beams: the latest hot social audio app
Analysis
September 13, 2021
Meet Beams: the latest hot social audio app
The idea is for creators to connect not just as individuals, but as communities.
Miriam Partington in Berlin
Would Daniel Ek buying Arsenal be a gamechanger for European tech?
Opinion
April 28, 2021
Would Daniel Ek buying Arsenal be a gamechanger for European tech?
Tech personalities don’t tend to buy European sports clubs. Could Ek’s ambitions to take over Arsenal usher in a new, gamechanging era?
Nicolas Colin
Fatter customers and secondhand sales: how Covid-19's changed fashion startups
Analysis
April 21, 2021
Fatter customers and secondhand sales: how Covid-19's changed fashion startups
From scrapping formalwear to going online, Sifted spoke to Vinted, Son of a Tailor and Hirestreet about how their strategies have changed over the past year.
Chris Stokel-Walker
Exclusive: Sharmadean Reid launches new multimedia company
Interview
March 24, 2021
Exclusive: Sharmadean Reid launches new multimedia company
What Sharmadean Reid, the founder of Beautystack, did next.
Isabella Pojuner
France is buzzing with NFT startups
Analysis
March 18, 2021
France is buzzing with NFT startups
France has become the unlikely epicentre for startups in the hot world of non-fungible tokens, which have rocketed out of obscurity in recent weeks.
Chris O’Brien
Old art, new design: How origami is shaping the startup world
Analysis
March 8, 2021
Old art, new design: How origami is shaping the startup world
The ancient Japanese art of origami is being used by a new generation of design-led startups.
Laura Messchendorp
Social shopping apps ride to the rescue of the charity sector
Analysis
February 8, 2021
Social shopping apps ride to the rescue of the charity sector
The charity shop sector isn’t as dead as you'd think due to the coronavirus lockdown — it’s all happening online right now.
Chris Stokel-Walker
Audio-only social app Clubhouse takes Europe by storm
Analysis
January 27, 2021
Audio-only social app Clubhouse takes Europe by storm
But what is the hype all about? And will it last?
Miriam Partington in Berlin
Fastest-growing direct-to-consumer startups 2020
Analysis
December 21, 2020
Fastest-growing direct-to-consumer startups 2020
These are the direct-to-consumer startups that came out on top this year.
Connor Bilboe
Top 20 European tech Instagrammers to follow
Analysis
December 2, 2020
Top 20 European tech Instagrammers to follow
From beauty tech gurus to diversity pros, check out Europe’s startup Instagrammers you should follow.
Connor Bilboe and Cecile Bussy
14 startups making European fashion sustainable
Analysis
November 26, 2020
14 startups making European fashion sustainable
Material Exchange raises €5m from Norrsken VC and others to make the fashion industry more transparent. Sifted lists 13 other European startups in the same sector.
Mimi Billing
The startup that wants to turn TikTok holographic
News
September 30, 2020
The startup that wants to turn TikTok holographic
3D hologram startup TetaVi has just secured $6m in new funding, and plans to bring holography to new mediums.
Freya Pratty
$2bn unicorn Figma steps up Adobe challenge with new London base
News
September 7, 2020
$2bn unicorn Figma steps up Adobe challenge with new London base
The London headquarters will be Figma’s first international base and will allow them to be closer to European clients.
Freya Pratty
Could Meero’s founder be the next Emmanuel Macron?
Interview
June 11, 2020
Could Meero’s founder be the next Emmanuel Macron?
Meero’s flamboyant founder Thomas Rebaud has been thinking a lot about employees, doing deals — and politics.
Marie Mawad in Paris
Otrium raises €24m to expand its fashion marketplace
News
May 27, 2020
Otrium raises €24m to expand its fashion marketplace
There is €160bn worth of clothes unsold in warehouses due to coronavirus.
Michael Stothard
What's happening to the talent market?
Sifted Talks
May 26, 2020
What's happening to the talent market?
Eight key things for startups and scaleups to know about the European talent market during and after the crisis.
Connor Bilboe
It’s the fashion industry’s moment for tech transformation
Opinion
May 1, 2020
It’s the fashion industry’s moment for tech transformation
Let's be optimistic about the fashion industry's slowdown — it was due a makeover anyway.
Flora Davidson
Coronavirus: European streaming services are booming too
Analysis
April 24, 2020
Coronavirus: European streaming services are booming too
The Covid confinement has prompted a surge in consumers watching video content online. It’s not just Netflix: European startups are also getting their piece of the streaming pie.
Marie Mawad in Paris

# Creative

Can France save the metaverse?

Game of Thrones' Maisie Williams backs startup for creators

Meet 18 of Europe’s newest creator economy startups

Is virtual-only fashion the key to a more inclusive industry?

Creator economy startups to watch, according to top investors

Can Improbable get its metaverse ambitions back on track with this stealth project?

Meet Beams: the latest hot social audio app

Would Daniel Ek buying Arsenal be a gamechanger for European tech?

Fatter customers and secondhand sales: how Covid-19's changed fashion startups

Exclusive: Sharmadean Reid launches new multimedia company

France is buzzing with NFT startups

Old art, new design: How origami is shaping the startup world

Social shopping apps ride to the rescue of the charity sector

Audio-only social app Clubhouse takes Europe by storm

Fastest-growing direct-to-consumer startups 2020

Top 20 European tech Instagrammers to follow

14 startups making European fashion sustainable

The startup that wants to turn TikTok holographic

$2bn unicorn Figma steps up Adobe challenge with new London base

Could Meero’s founder be the next Emmanuel Macron?

Otrium raises €24m to expand its fashion marketplace

What's happening to the talent market?

It’s the fashion industry’s moment for tech transformation

Coronavirus: European streaming services are booming too