# Sifted Talks

‘Companies will have to go the extra mile’: How Europe is future-proofing its hiring strategy

As AI continues to reshape hiring and local talent pools dry up, European startups must embrace global hiring to survive the growing tech talent crunch

The end of app-hopping: How embedded services are redefining the customer experience

How weaving essential tools into one seamless, invisible system can win back time and boost retention

How UK investment can transform European scaleups

How can UK founders look beyond funding to successfully attract top talent and scale into new markets

From local to global: Navigating AI-driven expansion and compliance

Startups are using AI to accelerate global expansion, but navigating regulations is quickly becoming the real challenge

From hype to impact: How companies are scaling with AI

Here’s how companies are turning AI from a pilot test to a core driver of growth

The Post-PMF Playbook: How Europe’s startups are turning traction into growth

The choices founders make, from go-to-market strategy to pricing design, can determine whether a startup scales or falls at the next hurdle

‘It’s important the culture is there to allow people to test and fail’ — How AI is reshaping workflows

As AI tools are moving from experimentation to everyday use, startups now must rethink how work gets done

From experiment to infrastructure: what’s next for AI?

AI has changed the game for workplaces — what’s next for 2026?

What’s driving a surge in investor confidence in UK tech?

Experts discuss the factors behind what makes the UK a hub for tech investment

Preparing your startup for growth in 2026

The AI race highlights concerns over a market bubble and compliance in a changing legal landscape

Startups want global talent. Here’s how to actually hire it

Every founder dreams of cherry-picking talent from anywhere in the world. But building a global team isn’t just about great CVs.

What every startup needs to know about building with AI

How can we design intelligent systems that are not just powerful, but also responsible and resilient?

Eyeing up EU expansion? What to get right before you make the leap

Here’s what startups need to know to scale smoothly across the continent

The hidden cost of scale: How startups can stay ahead of fraud

Fast growth is the dream, but with every new user comes new risk. How do you stay one step ahead of fraud without sacrificing speed, user experience or scale?

Culture killers: What can derail teams as you scale?

Experts discuss how to scale without silos

"Quality is key": Four experts on what responsible AI adoption really looks like

How can investors, founders and operators ensure AI assurance doesn’t get left behind in the race to scale?

How to scale your startup with AI

AI is changing how startups scale — will you be left behind?

A fintech’s guide to growth: How to build trust as you scale

In our latest Sifted Talks, fintech experts discussed how to build and maintain trust while scaling

Going East: How to take your startup overseas

Although it’s tempting to view APAC markets as a single opportunity, each country presents its own unique advantages

How to balance profit with growth now that the growth at all costs era is over

How is the current macroeconomic environment shaping CFO strategies? Where should startups invest or cut back?

Big changes across the board: How to build a modern finance team

The tougher the economic landscape, the greater need for good talent

‘There are more options today than three or four years ago’: Inside 2025’s deeptech investment landscape

Watch: Lessons from Europe’s fastest growing companies

Hear from Zoom, Lassie and Finn.

Beyond sales: How to plan your go-to-market strategy for 2025

From flexible pricing to getting comfortable with AI, startup investors and founders discuss how to best enter competitive markets