Grabbing our attention: what stories we're looking for — and who to pitch them to.

Sifted does proper reporting on startup Europe. But what does that mean? Our mission is to do old fashioned journalism, which means building contacts, digging up the real story and explaining the tech and startup world to our readers. But we also receive hundreds of story pitches every day, some of which are amazing but others are, well, not quite for us. So if you want us to write about your company, report, founder or initiative, here is what the Sifted editorial team likes to write about and how to pitch to them.

Types of stories we cover

Topics we are most interested in

Send news — and ideally exclusive news to

All the editors get this email, so someone will pick it up. Please note that we are a small team. If you want us to write about your announcement, the more warning you give us the better (i.e. more than several hours’ notice). We definitely like getting a heads up about upcoming funding under embargo and organising interviews ahead of time.

Amy Lewin  portrait

Amy Lewin

Venture Capital
Tom Nugent portrait

Tom Nugent

University Spinouts
Mimi Billing portrait

Mimi Billing

Nordics, Healthtech
Zosia Wanat portrait

Zosia Wanat

CEE, Government Policy
Freya Pratty portrait

Freya Pratty

Climate Tech
Cristina Gallardo portrait

Cristina Gallardo

Deeptech, Spain, Government Policy
Tim Smith portrait

Tim Smith

Deeptech, Artificial Intelligence
Kai Nicol-Schwarz portrait

Kai Nicol-Schwarz

Healthtech, UK
Miriam Partington portrait

Miriam Partington

DACH, Startup Life
Daphné Leprince-Ringuet portrait

Daphné Leprince-Ringuet

Sadia Nowshin portrait

Sadia Nowshin

Techbio, Fintech, Startup Life

Anne Sraders

Venture Capital