News

September 23, 2026

Magic AI raises £8m to take its AI-powered fitness mirror to the US

Beringea and IW Capital back London-based fitness mirror startup

Martin Coulter

2 min read

London-based fitness tech startup Magic AI has raised £8m in fresh funding to expand into the US.

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Martin Coulter

Martin Coulter is Sifted's news editor, based in London. You can follow him on LinkedIn and X

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