# consumer

Magic AI raises £8m to take its AI-powered fitness mirror to the US
News
September 23, 2026
Magic AI raises £8m to take its AI-powered fitness mirror to the US
Beringea and IW Capital back London-based fitness mirror startup
Martin Coulter
A16z wants to back more European startups — but won’t reopen European office anytime soon
Pro
Interview
September 22, 2026
A16z wants to back more European startups — but won’t reopen European office anytime soon
General partner Anish Acharya talks the hottest AI trends, the "advantage" European startups have over SF and the European consumer
Anne Sraders
Top 10 investors behind the Sifted Consumer 100 ranking
Pro
Most active investors
June 5, 2026
Top 10 investors behind the Sifted Consumer 100 ranking
The startup ranking lists Europe’s breakout consumer tech startups by mainstream adoption, cultural momentum and global significance
Ruggero Di Spigna