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November 2, 2026

Enterprise customers want to see AI’s ROI. Here’s how startups can show it

This year has been about proving ROI, with startups needing to demonstrate that their AI products benefit companies much faster

Tom Nugent

6 min read

Now more than ever, startups’ enterprise customers need to be able to prove they’re getting some tangible return on investment out of their AI tools. 

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Tom Nugent

Tom Nugent is Sifted’s managing editor. He covers robotics, chips and university spinouts. Follow him on X and LinkedIn

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