Opinion

August 12, 2019

Deliveroo's helicopter: New heights or new lows?

Last Friday, Deliveroo's "1,000ft" restaurant took off. It was a fun PR stunt; it was also a sign of what happens when startups are high on too much VC cash.


Amy Lewin

5 min read

Last week took Sifted to new heights.

Tbrfpgsft.
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Kxf cbje?
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Deliveroo helicopter
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Inside the Roocopter, where my companions were treated to a feast of... KFC.
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Uyfj’b vur rjecb?
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The view over London from the Roocopter.
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Amy Lewin

Amy Lewin is Sifted’s editor and host of Startup Europe — The Sifted Podcast . Follow her on X, LinkedIn and Bluesky

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