Analysis

August 11, 2023

As generalist VCs slow their B2C bets, where is European consumer tech headed?

Some consumer VCs are broadening their remit, while others are doubling down as the competition lets up

Eleanor Warnock

5 min read

European tech has traditionally been better known for its consumer successes — Skype, Spotify, Zalando — than for companies catering to other businesses. 

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Eleanor Warnock

Eleanor Warnock is an advisor to VC firm Bek Ventures, and writes a newsletter on tech and writing. She was previously Sifted’s deputy editor. Find her on X and LinkedIn

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