# How to build it...

Workplace culture will define the new bottom line: Lessons from scaling from three to 900
Opinion
December 28, 2022
Workplace culture will define the new bottom line: Lessons from scaling from three to 900
Mambu cofounder Sofia Nunes shares her insights on scaling culture, from giving positive feedback to catching red flags early.
Sofia Nunes
A startup pivot story, part 2: Sometimes VCs do give good advice
Opinion
October 3, 2022
A startup pivot story, part 2: Sometimes VCs do give good advice
It was pivot...or Ayahuasca.
Anh-Tho Chuong Degroote
What fighting terrifying squids taught me about being a founder
Opinion
September 7, 2022
What fighting terrifying squids taught me about being a founder
Some VCs are just going to give you a simple “no”, and sometimes N’Zoth the Corruptor is just going to sit you down on your ass.
Alexey Moiseenkov
Bootstrap or take VC money? Here are 6 key questions to ask before deciding
Opinion
September 5, 2022
Bootstrap or take VC money? Here are 6 key questions to ask before deciding
These are the questions we came back to every time we were "tempted".
Marieke van Iperen
Employer branding is notoriously hard for B2B startups — but it's not impossible
Opinion
September 2, 2022
Employer branding is notoriously hard for B2B startups — but it's not impossible
Here are three ways B2B startups can build their brand with potential job candidates
Izzy Burman
Six habits your go-to-market team should build to get 2023-ready
Opinion
August 31, 2022
Six habits your go-to-market team should build to get 2023-ready
Throw out the three-week bootcamps. It's time for a new approach to GTM.
Nick Mills
How I met my cofounders on a matchmaking platform
Opinion
August 11, 2022
How I met my cofounders on a matchmaking platform
Cofounder searches can be a bit like dating — which is why matchmaking sites can come in handy.
Damilare Ogunleye
Five lessons from an eight-figure exit
Opinion
August 3, 2022
Five lessons from an eight-figure exit
Building a business that sells in the tens of millions of dollars is very realistic — with the right team, hard work, and a bit of good market timing
Timothy Armoo
Startups can ride out the bumpy market by going back to basics
Opinion
May 11, 2022
Startups can ride out the bumpy market by going back to basics
These three tips will help founders weather the storm.
Laura González-Estéfani
Forget KPIs, there’s a new goal startups should focus on — and it’s hairy as hell
Opinion
May 9, 2022
Forget KPIs, there’s a new goal startups should focus on — and it’s hairy as hell
Having a big, hairy audacious goal can give your team motivation and clarity.
Tessa Clarke
Why startups should embrace this old-school marketing tactic
Opinion
April 15, 2022
Why startups should embrace this old-school marketing tactic
Here's how we took on Microsoft and Google €1.3k — and a billboard.
Humberto Ayres Pereira
Job titles matter in a startup, so take the time to get them right
Opinion
March 9, 2022
Job titles matter in a startup, so take the time to get them right
Job titles can be key in motivating staff.
Laura Warnier
Founders, here's how to make sure your AI doesn't ruin your reputation
Opinion
February 18, 2022
Founders, here's how to make sure your AI doesn't ruin your reputation
Customers will call you out if you're not on top of your AI. Here's how to keep your customers happy and your algorithms honest.
Nakeema Stefflbauer and Samantha Edds
Founders, drop the NDAs — no one cares about your idea
Opinion
February 14, 2022
Founders, drop the NDAs — no one cares about your idea
Stop with stealth and NDAs and consider reality.
Elena Mazhuha
Three reasons startups are hiring fractional CFOs
Opinion
February 11, 2022
Three reasons startups are hiring fractional CFOs
Hiring a chief financial officer can take time and money that early-stage startups don't have. A part-timer can be the solution.
Dave Rosenberg
Your best employee will quit. Here's how to make that a competitive advantage
Opinion
January 31, 2022
Your best employee will quit. Here's how to make that a competitive advantage
Planning for the inevitable looks a bit different at very early-stage companies and slightly larger ones.
Monica Lagercrantz
How to build your founder brand without sounding like bragging
Opinion
January 28, 2022
How to build your founder brand without sounding like bragging
Personal brand building can be key for founders. But how to do it authentically — without sounding like you're blowing your own horn?
James Routledge
Four ways startups can win the war for talent
Opinion
January 21, 2022
Four ways startups can win the war for talent
Faced with a hyper-competitive talent market, it's time to for startups to get creative with hiring the best.
Becky Liu
I sold my wardrobe to fund my startup instead of taking VC cash
Opinion
January 14, 2022
I sold my wardrobe to fund my startup instead of taking VC cash
When you need to sell something from the runway... for that extra runway
Trinny Woodall
DTCs, here are the growing pains you need to plan for
Analysis
January 6, 2022
DTCs, here are the growing pains you need to plan for
A world free of middlemen brings its own challenges
Amelie Bahr
Having human customer support is the new black for startups in 2022
Opinion
January 5, 2022
Having human customer support is the new black for startups in 2022
The era of unaccountable growth is over. Post-COVID startups should slow down, reflect and focus on what’s important — their customers.
Daria Leshchenko
Startups, nail your go-to-market in three phases
Opinion
December 15, 2021
Startups, nail your go-to-market in three phases
Research and differentiated messaging are key to getting go-to-market right.
David Odier
Sorry founders, your AI isn't actually AI (but here's what you can do)
Opinion
December 13, 2021
Sorry founders, your AI isn't actually AI (but here's what you can do)
Many startups claim they are AI-driven when in reality they aren't. Here's how VCs and founders can cut through the noise.
Othmane Zrikem
How I got my role as a non-executive director in tech
Opinion
November 11, 2021
How I got my role as a non-executive director in tech
More startups are hiring independent and non-executive board members. It’s a compelling opportunity for operators
Sarah Drinkwater

# How to build it...

Workplace culture will define the new bottom line: Lessons from scaling from three to 900

A startup pivot story, part 2: Sometimes VCs do give good advice

What fighting terrifying squids taught me about being a founder

Bootstrap or take VC money? Here are 6 key questions to ask before deciding

Employer branding is notoriously hard for B2B startups — but it's not impossible

Six habits your go-to-market team should build to get 2023-ready

How I met my cofounders on a matchmaking platform

Five lessons from an eight-figure exit

Startups can ride out the bumpy market by going back to basics

Forget KPIs, there’s a new goal startups should focus on — and it’s hairy as hell

Why startups should embrace this old-school marketing tactic

Job titles matter in a startup, so take the time to get them right

Founders, here's how to make sure your AI doesn't ruin your reputation

Founders, drop the NDAs — no one cares about your idea

Three reasons startups are hiring fractional CFOs

Your best employee will quit. Here's how to make that a competitive advantage

How to build your founder brand without sounding like bragging

Four ways startups can win the war for talent

I sold my wardrobe to fund my startup instead of taking VC cash

DTCs, here are the growing pains you need to plan for

Having human customer support is the new black for startups in 2022

Startups, nail your go-to-market in three phases

Sorry founders, your AI isn't actually AI (but here's what you can do)

How I got my role as a non-executive director in tech