# Digital marketing and creativity

Get the latest on Europe's advertising and marketing startups: in-depth news, analysis and opinion covering everything from ecommerce to brand building

Can France save the metaverse?
Opinion
May 3, 2023
Can France save the metaverse?
It’s actually only the French metaverse if it’s created in the metaverse region of France. Otherwise, it’s a sparkling virtual world
Éanna Kelly
Six lessons for a cookieless future
Sifted Talks
March 10, 2023
Six lessons for a cookieless future
Browsers, such as Google Chrome, plan to phase out cookies by 2024. What will this mean for the future of advertising?
Tom Ritchie
What do founder photos say about society? Sifted’s competition is back
Analysis
December 19, 2022
What do founder photos say about society? Sifted’s competition is back
You thought you’d seen the last of us, didn’t you?
Georgina Ustik
Startup to human: A founder’s guide to human-to-human marketing
Analysis
September 20, 2022
Startup to human: A founder’s guide to human-to-human marketing
Marketing goals have become lost in a sea of metrics — but a human approach is needed now more than ever
Sponsored by: Literal Humans
Inside Snap's decision to shut down Zenly
Analysis
September 6, 2022
Inside Snap's decision to shut down Zenly
Snap argues that its Paris-based mapping app can never be profitable but must formally ask French regulators for approval to shut it down. Zenly employees are challenging that rationale.
Chris O’Brien
Five lessons from an eight-figure exit
Opinion
August 3, 2022
Five lessons from an eight-figure exit
Building a business that sells in the tens of millions of dollars is very realistic — with the right team, hard work, and a bit of good market timing
Timothy Armoo
Game of Thrones' Maisie Williams backs startup for creators
News
May 16, 2022
Game of Thrones' Maisie Williams backs startup for creators
Contact offers a suite of booking and payment tools to help creatives take control of their creations
Miriam Partington
Meet 18 of Europe’s newest creator economy startups
Analysis
March 30, 2022
Meet 18 of Europe’s newest creator economy startups
Europe is still far behind on creator economy startups, a report by Antler and Speedinvest shows.
Eleanor Warnock
Rise of the petfluencers: How Instagram-famous pets became big business
Analysis
March 17, 2022
Rise of the petfluencers: How Instagram-famous pets became big business
Influential pet parents have turned their animals into social media stars. Brands are just starting to realise their potential.
Adam Green
Elon Musk says Web3 is a marketing buzzword… but that’s the whole point!
Opinion
March 11, 2022
Elon Musk says Web3 is a marketing buzzword… but that’s the whole point!
The future of marketing is about community building instead of one-way advertisements.
Katia Yakovleva
Four tips for accelerating your search advertising
Interview
November 29, 2021
Four tips for accelerating your search advertising
Here’s how to rank high in search queries.
Sponsored by: Microsoft Advertising
Yes, sustainable startup merch is possible — here's how
Interview
November 17, 2021
Yes, sustainable startup merch is possible — here's how
Beyond totebags and ballpoint pens — here’s how to turn your customers into brand ambassadors.
Sponsored by: Printify
Where should scaleups be spending their cash? 7 insights from our panel
Sifted Talks
November 10, 2021
Where should scaleups be spending their cash? 7 insights from our panel
A mahogany office might sound great, but experts from Dawn Capital, Soldo, Aiven and Mews told a recent Sifted Talks that there are better ways to splurge
Steph Bailey
Is virtual-only fashion the key to a more inclusive industry?
Analysis
November 10, 2021
Is virtual-only fashion the key to a more inclusive industry?
“No shipping. No waste. No sex. No size.” Virtual fashion is pricey but is it making a notoriously exclusive industry more accessible?
Georgina Ustik
How ecommerce marketing saved Christmas
Interview
October 20, 2021
How ecommerce marketing saved Christmas
From personalised wish lists to mobile-first ads — here's how your ecommerce marketing should change during the holiday season.
Sponsored by: Sailthru
Creator economy startups to watch, according to top investors
Analysis
October 1, 2021
Creator economy startups to watch, according to top investors
Which startups are leveraging the boom in the creator economy?
Riddhi Kanetkar
Can Improbable get its metaverse ambitions back on track with this stealth project?
News
September 23, 2021
Can Improbable get its metaverse ambitions back on track with this stealth project?
The Softbank-backed games engine company is under pressure to show it can live up to its hype and funding.
Maija Palmer
Meet Beams: the latest hot social audio app
Analysis
September 13, 2021
Meet Beams: the latest hot social audio app
The idea is for creators to connect not just as individuals, but as communities.
Miriam Partington
How to make a native ad campaign that will get your brand noticed
Analysis
May 17, 2021
How to make a native ad campaign that will get your brand noticed
Native ads and sponsored content should play a key role in any brand campaign.
Sponsored by: Microsoft Advertising
6 tips for getting customers to trust your brand
Sifted Talks
May 12, 2021
6 tips for getting customers to trust your brand
Customer trust is gained in drops but lost in buckets. Here’s how to avoid the latter.
Tom Ritchie
Would Daniel Ek buying Arsenal be a gamechanger for European tech?
Opinion
April 28, 2021
Would Daniel Ek buying Arsenal be a gamechanger for European tech?
Tech personalities don’t tend to buy European sports clubs. Could Ek’s ambitions to take over Arsenal usher in a new, gamechanging era?
Nicolas Colin
Fatter customers and secondhand sales: how Covid-19's changed fashion startups
Analysis
April 21, 2021
Fatter customers and secondhand sales: how Covid-19's changed fashion startups
From scrapping formalwear to going online, Sifted spoke to Vinted, Son of a Tailor and Hirestreet about how their strategies have changed over the past year.
Chris Stokel-Walker
Exclusive: Sharmadean Reid launches new multimedia company
Interview
March 24, 2021
Exclusive: Sharmadean Reid launches new multimedia company
What Sharmadean Reid, the founder of Beautystack, did next.
Isabella Pojuner
France is buzzing with NFT startups
Analysis
March 18, 2021
France is buzzing with NFT startups
France has become the unlikely epicentre for startups in the hot world of non-fungible tokens, which have rocketed out of obscurity in recent weeks.
Chris O’Brien

# Digital marketing and creativity

Can France save the metaverse?

Six lessons for a cookieless future

What do founder photos say about society? Sifted’s competition is back

Startup to human: A founder’s guide to human-to-human marketing

Inside Snap's decision to shut down Zenly

Five lessons from an eight-figure exit

Game of Thrones' Maisie Williams backs startup for creators

Meet 18 of Europe’s newest creator economy startups

Rise of the petfluencers: How Instagram-famous pets became big business

Elon Musk says Web3 is a marketing buzzword… but that’s the whole point!

Four tips for accelerating your search advertising

Yes, sustainable startup merch is possible — here's how

Where should scaleups be spending their cash? 7 insights from our panel

Is virtual-only fashion the key to a more inclusive industry?

How ecommerce marketing saved Christmas

Creator economy startups to watch, according to top investors

Can Improbable get its metaverse ambitions back on track with this stealth project?

Meet Beams: the latest hot social audio app

How to make a native ad campaign that will get your brand noticed

6 tips for getting customers to trust your brand

Would Daniel Ek buying Arsenal be a gamechanger for European tech?

Fatter customers and secondhand sales: how Covid-19's changed fashion startups

Exclusive: Sharmadean Reid launches new multimedia company

France is buzzing with NFT startups