# Consumer

The latest news and analysis on Europe’s consumer tech startups, including advertising and marketing, ecommerce, food and media.

‘The true barrier to entry is scale’: Inside the new frontier of European fintech’s AI arms race
Pro
Analysis
October 20, 2026
‘The true barrier to entry is scale’: Inside the new frontier of European fintech’s AI arms race
Revolut, Lendable and Starling are all building their own transactional foundation models
Damisola Sulaiman
Where Europe's most active pre-seed investors are looking next
Pro
Interview
October 14, 2026
Where Europe's most active pre-seed investors are looking next
Six of the region's busiest first-cheque investors on the sectors, founders and companies on their radar
Oshin Narang
European consumers are begging for better customer support
Paid for and produced by
October 12, 2026
European consumers are begging for better customer support
Customer support has long been designed with businesses in mind but new research by Parloa shows European consumers aren't happy with this strategy
Paid for and produced by: Parloa
Who are Europe’s fastest-growing companies?
Podcast
October 2, 2026
Who are Europe’s fastest-growing companies?
London-based wellness marketplace Healf was crowned winner
Maya Dharampal-Hornby
Magic AI raises £8m to take its AI-powered fitness mirror to the US
News
September 23, 2026
Magic AI raises £8m to take its AI-powered fitness mirror to the US
Beringea and IW Capital back London-based fitness mirror startup
Martin Coulter
A16z wants to back more European startups — but won’t reopen European office anytime soon
Pro
Interview
September 22, 2026
A16z wants to back more European startups — but won’t reopen European office anytime soon
General partner Anish Acharya talks the hottest AI trends, the "advantage" European startups have over SF and the European consumer
Anne Sraders
Why US VC Left Lane is betting on the European consumer
Pro
Interview
September 17, 2026
Why US VC Left Lane is betting on the European consumer
The New York-based firm is betting that investors will look to diversify away from AI-heavy portfolios in the coming years
Anne Sraders
ETN steps up bid to become Europe’s TBPN with $1.6m raise: ‘We’re taking this incredibly seriously’
Interview
July 27, 2026
ETN steps up bid to become Europe’s TBPN with $1.6m raise: ‘We’re taking this incredibly seriously’
Cofounders win backing of Powerhouse Capital and Axel Springer ahead of relaunch
Martin Coulter
Nothing to cut around 100 jobs in cost-cutting push, reports say
News
July 27, 2026
Nothing to cut around 100 jobs in cost-cutting push, reports say
London-based smartphone maker said to have begun consulting with staff across multiple regions
Martin Coulter
Sifted acquires Onstage to expand founder events business
News
July 23, 2026
Sifted acquires Onstage to expand founder events business
Company aims to better support founders from first pitch to scaleup with first ever acquisition
Martin Coulter
Bending Spoons files for US IPO
News
June 8, 2026
Bending Spoons files for US IPO
The Italian M&A giant was most recently valued at $11bn
Maya Dharampal-Hornby
Exclusive: Vinted Ventures backs Revolut mafia duo in $26m raise
Pro
Exclusive
June 2, 2026
Exclusive: Vinted Ventures backs Revolut mafia duo in $26m raise
Balderton, Earlybird and Seedcamp also invest in AI-powered live commerce platform
Martin Coulter
KKR backs UK’s newest unicorn in $80m round
News
May 21, 2026
KKR backs UK’s newest unicorn in $80m round
London-based Fresha is already profitable and plans to use the fresh capital to expand internationally
Martin Coulter
Vinted hits €8bn valuation following big secondaries sale
News
April 27, 2026
Vinted hits €8bn valuation following big secondaries sale
The scaleup has become one of the hottest commodities on the secondaries market, insiders have told Sifted
Anne Sraders
Wolt CEO and Slush chair Marianne Vikkula on building a superapp, leadership lessons and Slush’s secret sauce
Podcast
April 24, 2026
Wolt CEO and Slush chair Marianne Vikkula on building a superapp, leadership lessons and Slush’s secret sauce
Marianne explains why all job vacancies at the delivery unicorn get posted externally
Maya Dharampal-Hornby and Amy Lewin
What’s driving the UK video gaming industry’s next wave of growth?
Sponsored by
April 15, 2026
What’s driving the UK video gaming industry’s next wave of growth?
Video gaming generates more than twice the revenue of film and music combined — and the UK is betting big on what comes next
Sponsored by: HSBC Innovation Banking
Wallapop founders’ factory: Meet nine alumni turned startup founders
Pro
Founder factories
April 8, 2026
Wallapop founders’ factory: Meet nine alumni turned startup founders
The Spanish startup launched in 2013 and has seen many former employees start their own thing since
Daphné Leprince-Ringuet
Wallapop CEO on selling to South Korean internet giant Naver: ‘The scale they have dwarfs ours’
Pro
The big interview
April 8, 2026
Wallapop CEO on selling to South Korean internet giant Naver: ‘The scale they have dwarfs ours’
The Spanish e-commerce darling was recently acquired by Naver in a deal that valued the startup €600m
Daphné Leprince-Ringuet
French tech’s unicorns-in-waiting
Pro
Soonicorns
March 5, 2026
French tech’s unicorns-in-waiting
France has already produced one unicorn in 2026. Which companies are most likely to follow?
Daphné Leprince-Ringuet
Speedy grocery startup Flink raises $100m at $900m valuation
News
March 3, 2026
Speedy grocery startup Flink raises $100m at $900m valuation
Flink’s new funds come from Prosus Ventures and Btomorrow Ventures, the venture wing of British American Tobacco
Freya Pratty
Getir founders sue investor Mubadala for $700m
News
February 16, 2026
Getir founders sue investor Mubadala for $700m
The lawsuit comes a week after Getir was sold to Uber
Freya Pratty
Exclusive: Google alums raise $5m to build ‘the UX for GenAI’
Pro
Exclusive
February 12, 2026
Exclusive: Google alums raise $5m to build ‘the UX for GenAI’
Heywa's founder previously served as CTO at travel platform Trainline
Freya Pratty
11 Turkish startups to watch, according to VCs
Pro
Investor survey
February 11, 2026
11 Turkish startups to watch, according to VCs
Turkey is home to a burgeoning fintech scene and is catching the attention of new investors such as QED, QuantumLight and Spark Capital
Tom Matsuda
Uber to buy Getir’s delivery business from Mubadala
News
February 9, 2026
Uber to buy Getir’s delivery business from Mubadala
Getir was once valued at nearly $12bn
Freya Pratty

# Consumer

‘The true barrier to entry is scale’: Inside the new frontier of European fintech’s AI arms race

Where Europe's most active pre-seed investors are looking next

European consumers are begging for better customer support

Who are Europe’s fastest-growing companies?

Magic AI raises £8m to take its AI-powered fitness mirror to the US

A16z wants to back more European startups — but won’t reopen European office anytime soon

Why US VC Left Lane is betting on the European consumer

ETN steps up bid to become Europe’s TBPN with $1.6m raise: ‘We’re taking this incredibly seriously’

Nothing to cut around 100 jobs in cost-cutting push, reports say

Sifted acquires Onstage to expand founder events business

Bending Spoons files for US IPO

Exclusive: Vinted Ventures backs Revolut mafia duo in $26m raise

KKR backs UK’s newest unicorn in $80m round

Vinted hits €8bn valuation following big secondaries sale

Wolt CEO and Slush chair Marianne Vikkula on building a superapp, leadership lessons and Slush’s secret sauce

What’s driving the UK video gaming industry’s next wave of growth?

Wallapop founders’ factory: Meet nine alumni turned startup founders

Wallapop CEO on selling to South Korean internet giant Naver: ‘The scale they have dwarfs ours’

French tech’s unicorns-in-waiting

Speedy grocery startup Flink raises $100m at $900m valuation

Getir founders sue investor Mubadala for $700m

Exclusive: Google alums raise $5m to build ‘the UX for GenAI’

11 Turkish startups to watch, according to VCs

Uber to buy Getir’s delivery business from Mubadala