# Consumer

The latest news and analysis on Europe’s consumer tech startups, including advertising and marketing, ecommerce, food and media.

Strava acquires rival fitness app Runna: 'This isn't an efficiency play'
News
April 17, 2025
Strava acquires rival fitness app Runna: 'This isn't an efficiency play'
The acquisition should fix a pain point for Strava, which has more than 120m users globally
Martin Coulter
Topgolf founders rack up $34m for high-tech pool startup Poolhouse
News
April 14, 2025
Topgolf founders rack up $34m for high-tech pool startup Poolhouse
A new player enters the rapidly-growing ‘competitive socialising’ industry
Martin Coulter
Europe’s iPhone challengers spy opportunity in tariffs fallout
News
April 11, 2025
Europe’s iPhone challengers spy opportunity in tariffs fallout
Disruption to Apple’s supply chain gives smaller phone makers a chance to grab a slither of market share
Martin Coulter
HR platform Job&Talent raises €92m, doubles down on AI agents
News
April 10, 2025
HR platform Job&Talent raises €92m, doubles down on AI agents
The Series F is a downround that cuts the Madrid-based startup’s valuation by €800m
Mimi Billing
England captain Harry Kane backs ticketing startup Seat Unique
News
April 1, 2025
England captain Harry Kane backs ticketing startup Seat Unique
The premium ticketing company boasts a roster of high-profile athlete backers
Maya Dharampal-Hornby
Web Summit founder Paddy Cosgrave settles multi-million euro legal battle with shareholders
News
March 27, 2025
Web Summit founder Paddy Cosgrave settles multi-million euro legal battle with shareholders
The case had been expected to last three months
Kai Nicol-Schwarz
Deliveroo reports first full-year of profit following layoffs and market exits
News
March 13, 2025
Deliveroo reports first full-year of profit following layoffs and market exits
The food delivery giant announced it was shutting its Hong Kong business earlier this week
Kai Nicol-Schwarz
Meet the AI OnlyFans: How one startup raised millions to build an ‘erotic companions’ platform
Interview
March 13, 2025
Meet the AI OnlyFans: How one startup raised millions to build an ‘erotic companions’ platform
London-based Oh has won the backing of less risk-averse investors
Kai Nicol-Schwarz
Deliveroo shuts down Hong Kong operation after almost a decade
News
March 10, 2025
Deliveroo shuts down Hong Kong operation after almost a decade
The speedy delivery company is the latest to retreat from international markets
Martin Coulter
Can mycelium finally become a cheap vegan alternative?
Analysis
February 27, 2025
Can mycelium finally become a cheap vegan alternative?
Cutting water, cutting costs: the mycelium startup taking a different path
Mimi Billing
Just Eat Takeaway to be acquired by Prosus in €4bn deal
News
February 24, 2025
Just Eat Takeaway to be acquired by Prosus in €4bn deal
The deal will see the food delivery giant delist from public markets
Kai Nicol-Schwarz
Embattled Amazon aggregator SellerX cuts workforce by 20%
News
February 18, 2025
Embattled Amazon aggregator SellerX cuts workforce by 20%
The cuts affect 170 of SellerX's 800 employees
Freya Pratty
Donald Trump Jr backs 'steroid Olympics' with multi-million dollar investment
News
February 13, 2025
Donald Trump Jr backs 'steroid Olympics' with multi-million dollar investment
The Enhanced Games will allow athletes to compete with the help of performance-enhancing drugs
Kai Nicol-Schwarz
‘We don't feature fast fashion brands’: How France’s Vestiaire Collective plans to compete against Vinted
Interview
February 4, 2025
‘We don't feature fast fashion brands’: How France’s Vestiaire Collective plans to compete against Vinted
Vestiaire Collective may not be the biggest player in the secondhand marketplace industry — but it has big plans for the future
Daphné Leprince-Ringuet
Scooter startup Voi reports first profitable year, eyes IPO
News
January 29, 2025
Scooter startup Voi reports first profitable year, eyes IPO
In 2024, Voi recorded positive EBITDA for the first time
Freya Pratty
Inside the bitter courtroom drama between Getir founders and lead investor Mubadala: ‘It’s a coup’
Analysis
January 29, 2025
Inside the bitter courtroom drama between Getir founders and lead investor Mubadala: ‘It’s a coup’
A Dutch court found on Friday that Mubadala had acted in the interests of Getir
Freya Pratty
Founder dresses as burglar to troll corporate rival: ‘I’m ready to embarrass myself’
News
January 24, 2025
Founder dresses as burglar to troll corporate rival: ‘I’m ready to embarrass myself’
Inspired by viral YouTuber MrBeast, founder Giuseppe Baidoo took to the streets to stand up for his snack startup
Freya Pratty
Europe’s 10 fastest-growing consumer startups by revenue
Analysis
December 24, 2024
Europe’s 10 fastest-growing consumer startups by revenue
The Sifted 250 revealed a cohort of consumer-facing travel, mobility and foodtech startups performing well despite dampened VC interest in recent years
Hessa Alabbas
Oura’s cofounder: ‘We’ve had multiple acquisition offers from Big Tech’
Interview
December 2, 2024
Oura’s cofounder: ‘We’ve had multiple acquisition offers from Big Tech’
As smart wearable ring startup Oura hits a $5.2bn valuation, cofounder Petteri Lahtela tells Sifted what more there is to do
Amy Lewin
Molten Ventures and Felix Capital-backed meal kit startup Allplants moves to appoint administrators
News
November 20, 2024
Molten Ventures and Felix Capital-backed meal kit startup Allplants moves to appoint administrators
Following a covid-driven boom, Allplants has hit harder times
Kai Nicol-Schwarz
From pet bowl to plate: Can startups use pet tech as a stepping stone to commercialising alternative proteins for humans?
Analysis
November 20, 2024
From pet bowl to plate: Can startups use pet tech as a stepping stone to commercialising alternative proteins for humans?
With a dip in funding, tough regulatory pressures and varied consumer perceptions, some startups are targeting pet food before human food
Steph Bailey
Mubadala-backed e-commerce fulfilment startup Huboo raises £45m
News
November 4, 2024
Mubadala-backed e-commerce fulfilment startup Huboo raises £45m
The UK-based company announced that founder Martin Bysh was stepping down from his role as CEO in May
Kai Nicol-Schwarz
Thiel and Angermayer-backed Olsam hit by winding up petition
News
November 1, 2024
Thiel and Angermayer-backed Olsam hit by winding up petition
The Amazon aggregator has been hit by a winding up petition from a consulting firm
Freya Pratty
Wolt CEO: ‘We always thought that we would evolve to become more like a bank’
Interview
October 10, 2024
Wolt CEO: ‘We always thought that we would evolve to become more like a bank’
As the delivery giant turns 10, cofounder Miki Kuusi shares what’s on the roadmap for the next decade
Amy Lewin

# Consumer

Strava acquires rival fitness app Runna: 'This isn't an efficiency play'

Topgolf founders rack up $34m for high-tech pool startup Poolhouse

Europe’s iPhone challengers spy opportunity in tariffs fallout

HR platform Job&Talent raises €92m, doubles down on AI agents

England captain Harry Kane backs ticketing startup Seat Unique

Web Summit founder Paddy Cosgrave settles multi-million euro legal battle with shareholders

Deliveroo reports first full-year of profit following layoffs and market exits

Meet the AI OnlyFans: How one startup raised millions to build an ‘erotic companions’ platform

Deliveroo shuts down Hong Kong operation after almost a decade

Can mycelium finally become a cheap vegan alternative?

Just Eat Takeaway to be acquired by Prosus in €4bn deal

Embattled Amazon aggregator SellerX cuts workforce by 20%

Donald Trump Jr backs 'steroid Olympics' with multi-million dollar investment

‘We don't feature fast fashion brands’: How France’s Vestiaire Collective plans to compete against Vinted

Scooter startup Voi reports first profitable year, eyes IPO

Inside the bitter courtroom drama between Getir founders and lead investor Mubadala: ‘It’s a coup’

Founder dresses as burglar to troll corporate rival: ‘I’m ready to embarrass myself’

Europe’s 10 fastest-growing consumer startups by revenue

Oura’s cofounder: ‘We’ve had multiple acquisition offers from Big Tech’

Molten Ventures and Felix Capital-backed meal kit startup Allplants moves to appoint administrators

From pet bowl to plate: Can startups use pet tech as a stepping stone to commercialising alternative proteins for humans?

Mubadala-backed e-commerce fulfilment startup Huboo raises £45m

Thiel and Angermayer-backed Olsam hit by winding up petition

Wolt CEO: ‘We always thought that we would evolve to become more like a bank’