# Consumer

The latest news and analysis on Europe’s consumer tech startups, including advertising and marketing, ecommerce, food and media.

11 sports tech startups to watch, according to investors
Analysis
September 28, 2023
11 sports tech startups to watch, according to investors
VCs from Boost Capital Partners, Active Partners and Moonfire Ventures share their picks
Kai Nicol-Schwarz
Pet tech raises €14m Series A to tackle the unexplored European supplements market
News
September 21, 2023
Pet tech raises €14m Series A to tackle the unexplored European supplements market
The pet wellness space is in good health
Adam Green
The French food app that got into big beef with the charcuterie lobby
Interview
September 13, 2023
The French food app that got into big beef with the charcuterie lobby
Yuka, which helps consumers decipher the labels on supermarket products, is only seven years-old – but it’s already seen its fair share of lobby wars
Daphné Leprince-Ringuet
4 trends that define Europe’s mediatech startups
Analysis
September 11, 2023
4 trends that define Europe’s mediatech startups
From AI to focusing on local markets, these are the key trends at the heart of Europe’s mediatech startup scene
Daphné Leprince-Ringuet
Getir valuation reduced 4x in new $500m funding round
News
September 8, 2023
Getir valuation reduced 4x in new $500m funding round
The funding round follows the company exiting markets and slashing costs to address cashflow issues
Tim Smith
Glovo could have to pay €400m in costs due to legal status of couriers
News
August 31, 2023
Glovo could have to pay €400m in costs due to legal status of couriers
Glovo's business model is currently being investigated by the Spanish authorities, who will decide whether or not the company's couriers are employees
Tim Smith
Getir cuts 10% of staff in latest sign of speedy grocery industry's struggles
News
August 22, 2023
Getir cuts 10% of staff in latest sign of speedy grocery industry's struggles
Getir has announced that it will be letting go of around 2,500 employees
Sadia Nowshin and Freya Pratty
9 marketplace startups to watch, according to investors
Analysis
August 17, 2023
9 marketplace startups to watch, according to investors
The European marketplace startups on VC watch lists
Sadia Nowshin
As generalist VCs slow their B2C bets, where is European consumer tech headed?
Analysis
August 11, 2023
As generalist VCs slow their B2C bets, where is European consumer tech headed?
Some consumer VCs are broadening their remit, while others are doubling down as the competition lets up
Eleanor Warnock
Was Hopin really such a failure?
Analysis
August 7, 2023
Was Hopin really such a failure?
Hopin has quickly become a fable for the greed and FOMO-fuelled excesses of the tech world in 2021. But is it entirely a failure?
Freya Pratty, Eleanor Warnock, Tim Smith and Amy Lewin
‘Europe’s Elon Musk’ joins seed round for fitness startup — Bosnia's largest ever
News
August 3, 2023
‘Europe’s Elon Musk’ joins seed round for fitness startup — Bosnia's largest ever
The Balkans are still a very nascent tech scene — but the founder of Croat unicorn Rimac has placed a fresh bet on the ecosystem
Zosia Wanat
Johnny Boufarhat steps down as CEO of Hopin
News
August 2, 2023
Johnny Boufarhat steps down as CEO of Hopin
The startup, which was once the fastest-growing in Europe, has also sold its flagship product
Amy Lewin
Sifted Podcast: Speedy auctions and the fall of fancy e-bikes
Podcast
July 28, 2023
Sifted Podcast: Speedy auctions and the fall of fancy e-bikes
On the podcast this week, we chat through the fall of VCs' favourite e-bike, VanMoof, and whether Oura rings are the answer to burnout
Steph Bailey
Speedy grocery giant Getir exits Italy and Portugal — weeks after leaving Spain and France
News
July 27, 2023
Speedy grocery giant Getir exits Italy and Portugal — weeks after leaving Spain and France
The struggling company says it's also finalising a round of fresh investment
Miriam Partington
Getir calls on staff to go door-to-door with goodie bags as cashflow problems persist
News
July 20, 2023
Getir calls on staff to go door-to-door with goodie bags as cashflow problems persist
The Turkish speedy grocery scaleup auctioned off mopeds and fridges this week too
Tim Smith
'The situation is that there is no cash' — Getir office staff urged to clear closing warehouses to save cash
News
July 13, 2023
'The situation is that there is no cash' — Getir office staff urged to clear closing warehouses to save cash
The speedy grocery giant is struggling to pay its suppliers in the UK
Tim Smith and Freya Pratty
1,600 workers set to lose their jobs as Getir prepares to exit Spain
News
June 29, 2023
1,600 workers set to lose their jobs as Getir prepares to exit Spain
The news comes just a week after Getir announced it was exiting France
Miriam Partington and Tim Smith
Data roaming outside the EU still sucks — but the AUTO1 founder’s new startup wants to fix it
News
June 27, 2023
Data roaming outside the EU still sucks — but the AUTO1 founder’s new startup wants to fix it
Betterroaming is tackling the hurdles of roaming globally
Eleanor Warnock
Here's how you can join an exclusive circle of 'champagne nomads'
News
June 14, 2023
Here's how you can join an exclusive circle of 'champagne nomads'
Yayem’s founders say they’re best described as “an asset-light Soho House meets Airbnb Experiences meets YPO”
Amy O'Brien
Inside GetYourGuide: Germany’s $2bn travel experiences platform
News
June 1, 2023
Inside GetYourGuide: Germany’s $2bn travel experiences platform
The company has just raised $194m in equity and credit financing
Miriam Partington
Brunch with Vinted’s CEO: 'We're technically IPO-ready'
Interview
May 29, 2023
Brunch with Vinted’s CEO: 'We're technically IPO-ready'
The Lithuanian secondhand clothing marketplace is the country's biggest tech success, and a public listing is the classic next step. But its CEO envisions a different type of growth
Zosia Wanat
Please stop investing in sexy startups
Opinion
May 15, 2023
Please stop investing in sexy startups
If you want to solve the big problems, it's time to back the unsexy startups instead
Amy Lewin
Climate-focused food startups had a record 2022
Analysis
May 12, 2023
Climate-focused food startups had a record 2022
But investors are losing interest in vertical farming and plant-based meat
Freya Pratty and Amy Lewin
Inside Europe’s largest vertical farm, growing a tenth of Lithuania's salad
Analysis
May 8, 2023
Inside Europe’s largest vertical farm, growing a tenth of Lithuania's salad
At its Vilnius facility, Leafood is hoping to succeed where other vertical farming startups have failed
Zosia Wanat

# Consumer

11 sports tech startups to watch, according to investors

Pet tech raises €14m Series A to tackle the unexplored European supplements market

The French food app that got into big beef with the charcuterie lobby

4 trends that define Europe’s mediatech startups

Getir valuation reduced 4x in new $500m funding round

Glovo could have to pay €400m in costs due to legal status of couriers

Getir cuts 10% of staff in latest sign of speedy grocery industry's struggles

9 marketplace startups to watch, according to investors

As generalist VCs slow their B2C bets, where is European consumer tech headed?

Was Hopin really such a failure?

‘Europe’s Elon Musk’ joins seed round for fitness startup — Bosnia's largest ever

Johnny Boufarhat steps down as CEO of Hopin

Sifted Podcast: Speedy auctions and the fall of fancy e-bikes

Speedy grocery giant Getir exits Italy and Portugal — weeks after leaving Spain and France

Getir calls on staff to go door-to-door with goodie bags as cashflow problems persist

'The situation is that there is no cash' — Getir office staff urged to clear closing warehouses to save cash

1,600 workers set to lose their jobs as Getir prepares to exit Spain

Data roaming outside the EU still sucks — but the AUTO1 founder’s new startup wants to fix it

Here's how you can join an exclusive circle of 'champagne nomads'

Inside GetYourGuide: Germany’s $2bn travel experiences platform

Brunch with Vinted’s CEO: 'We're technically IPO-ready'

Please stop investing in sexy startups

Climate-focused food startups had a record 2022

Inside Europe’s largest vertical farm, growing a tenth of Lithuania's salad