# Opinion

Follow Jensen’s money not his mouth
Pro
Opinion
October 26, 2026
Follow Jensen’s money not his mouth
Despite the region’s promise, the Nvidia CEO is right that there are many things that need fixing in Europe
John Thornhill
What US Big Tech taught me about leading a startup — and what I had to unlearn
Opinion
October 14, 2026
What US Big Tech taught me about leading a startup — and what I had to unlearn
The best leaders know what to borrow from the behemoths and what to leave behind
Ben Chisell
Europe’s fintechs changed banking. But did they change the world?
Pro
Opinion
October 9, 2026
Europe’s fintechs changed banking. But did they change the world?
Europe's challenger banks have transformed the financial industry. But one Silicon Valley investor questions whether they've delivered on their biggest promises
Damisola Sulaiman
What eight years at Sifted taught me about tech's bubble
Opinion
October 6, 2026
What eight years at Sifted taught me about tech's bubble
Sifted's Europe editor signs off after eight years, with a case for letting the rest of the world into the tech bubble
Mimi Billing
A day in the life… with Imagi founder Dora Palfi
Opinion
September 30, 2026
A day in the life… with Imagi founder Dora Palfi
The Swedish founder on her love of sleep masks, the Daily AI Brief and bike rides with husband and AI luminary Anton Osika
Éanna Kelly
As FlatPay soars, the rest of Nordic fintech searches for its next act
Opinion
September 29, 2026
As FlatPay soars, the rest of Nordic fintech searches for its next act
While the SME payments company enjoys a meteoric rise, everyone else contemplates the sector’s future
Damisola Sulaiman
Anthropic wants to eat my startup’s lunch. Here’s why I’m not worried
Opinion
September 29, 2026
Anthropic wants to eat my startup’s lunch. Here’s why I’m not worried
Claude for Financial Advisors generated conversation — but not unqualified excitement
Hardy Michel
5 more reasons to get excited about Sifted Summit
Opinion
September 28, 2026
5 more reasons to get excited about Sifted Summit
China, government contracts, tech media, secondaries and one of Europe’s hottest AI startups
Martin Coulter
5 reasons to get excited about Sifted Summit
Opinion
September 25, 2026
5 reasons to get excited about Sifted Summit
Harry Stebbings, Henry Hayes, Nick Clegg and the other speakers I’m looking forward to seeing
Éanna Kelly
Am I a fake founder? What it’s like joining a startup as a cofounder a year late
Opinion
September 8, 2026
Am I a fake founder? What it’s like joining a startup as a cofounder a year late
I’ve discovered it doesn’t make you any less of a founder — here are some tips for anyone else in my position
Gabriella Sahlman
Long hours and stress don’t mean your startup is toxic
Opinion
September 1, 2026
Long hours and stress don’t mean your startup is toxic
The startup world is, if anything, getting less flexible and more gruelling — and we have to all make peace with that
Paddy Lambros
Europe’s ‘answer to Delaware’ could help the continent rearm
Opinion
August 31, 2026
Europe’s ‘answer to Delaware’ could help the continent rearm
Denys Gurak, cofounder at MITS Capital, on why the 28th regime is particularly important for the defence sector
Denys Gurak
How to avoid founder exit regret
Opinion
August 25, 2026
How to avoid founder exit regret
Most founders spend years planning how to build a company — but far fewer plan what comes after selling it
Anthony Villis
How tech shortcuts come back to haunt startups
Opinion
August 21, 2026
How tech shortcuts come back to haunt startups
Startups pride themselves on moving quickly — but speed without discipline comes at a cost
Eugi Bartolo
It’s time to start paying all your staff like your sales team
Opinion
July 15, 2026
It’s time to start paying all your staff like your sales team
Why everyone should get revenue-based bonuses
Julio Martinez
Can Neko's unflattering avatars actually change behaviour?
Opinion
July 15, 2026
Can Neko's unflattering avatars actually change behaviour?
My latest Neko Health scan says I'm two years younger than my actual age; my avatar makes me think otherwise
Mimi Billing
Europe’s entrepreneurs are pushing. When will the capital markets pull?
Pro
Opinion
July 13, 2026
Europe’s entrepreneurs are pushing. When will the capital markets pull?
There's a new-found sense of urgency among European leaders, but words must now be matched by deeds
John Thornhill
Boredom is a business risk startups can’t afford to take
Opinion
July 8, 2026
Boredom is a business risk startups can’t afford to take
I’ve founded six startups and exited two: the slow draining of curiosity at companies is an underestimated problem
Eric Francia
The two bets founders are taking in physical AI
Opinion
July 2, 2026
The two bets founders are taking in physical AI
Neither approach is obviously right or wrong, and there are strong teams and real capital behind both
Enzo Wälchli
Alan Chang is hiring a ‘performance manager’. Should other CEOs follow his lead?
Opinion
July 1, 2026
Alan Chang is hiring a ‘performance manager’. Should other CEOs follow his lead?
The Fuse Energy boss wants someone to keep staff performing at their best — I can already imagine the quandaries
Éanna Kelly
Forget FAANG. Europe needs to bet on BRIOCHE!
Opinion
June 25, 2026
Forget FAANG. Europe needs to bet on BRIOCHE!
Bolt, Revolut, Iceye, Oura, Celonis, Helsing and ElevenLabs are helping reshape Europe’s tech future
Martin Coulter
17 techies share their advice for thriving in the hybrid AI-human office
Opinion
June 24, 2026
17 techies share their advice for thriving in the hybrid AI-human office
Sifted polls CEOs, investors, researchers, consultants, HR pros and operators for ways to stay ahead of tech that’s always improving
Éanna Kelly
Startups are relocating the wrong person
Opinion
June 24, 2026
Startups are relocating the wrong person
Too many companies handle the paperwork while ignoring the human context around a new hire, says Lovable’s head of people
Maryanne Caughey
Four mistakes not to make as a first-time founder
Opinion
June 17, 2026
Four mistakes not to make as a first-time founder
Don’t be dazzled by job applicants with Google, Meta or McKinsey in their CVs is one tip
Shah Ramezani

# Opinion

Follow Jensen’s money not his mouth

What US Big Tech taught me about leading a startup — and what I had to unlearn

Europe’s fintechs changed banking. But did they change the world?

What eight years at Sifted taught me about tech's bubble

A day in the life… with Imagi founder Dora Palfi

As FlatPay soars, the rest of Nordic fintech searches for its next act

Anthropic wants to eat my startup’s lunch. Here’s why I’m not worried

5 more reasons to get excited about Sifted Summit

5 reasons to get excited about Sifted Summit

Am I a fake founder? What it’s like joining a startup as a cofounder a year late

Long hours and stress don’t mean your startup is toxic

Europe’s ‘answer to Delaware’ could help the continent rearm

How to avoid founder exit regret

How tech shortcuts come back to haunt startups

It’s time to start paying all your staff like your sales team

Can Neko's unflattering avatars actually change behaviour?

Europe’s entrepreneurs are pushing. When will the capital markets pull?

Boredom is a business risk startups can’t afford to take

The two bets founders are taking in physical AI

Alan Chang is hiring a ‘performance manager’. Should other CEOs follow his lead?

Forget FAANG. Europe needs to bet on BRIOCHE!

17 techies share their advice for thriving in the hybrid AI-human office

Startups are relocating the wrong person

Four mistakes not to make as a first-time founder