Karoli Hindriks, CEO and cofounder of Jobbatical

Opinion

May 5, 2023

We had half a million users and £8m from VCs and angels — here's why we still pivoted

Why you should consider pivoting even when times are good

Karoli Hindriks

7 min read

In 2018, the global recruitment platform I founded had half a million users and had helped people in 53 countries find jobs in their dream destinations. We’d raised £8m worth of investor cash and for the most part, things seemed good — the customers liked the product, the team were happy and the investors were satisfied.

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Jobbatical's pre-pivot global recruitment product
The pre-pivot product
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The Excel spreadsheet Jobbatical used before properly launching the post-pivot product.
The Excel spreadsheet
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The user experience dashboard on Jobbatical's new product
The post-pivot product
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