Analysis

November 17, 2022

How to find product-market fit and the signs you've nailed it

To invest time and money in a new idea, you need to find product-market fit so you know you’re building the right product for the right market


Dimple Patel, COO, Trouva

Anyone building a startup needs to figure out if their idea has product-market fit — that is, you need to validate that there’s a market for it and that people will pay for your product — before ploughing time and money into the company.

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A line chart showing three scenarios founders can find themselves in when trying to find product market fit.
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Anisah Osman Britton

Anisah Osman Britton is coauthor of Startup Life , a weekly newsletter on what it takes to build a startup. Follow her on X and LinkedIn

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