Analysis

April 4, 2019

Why a Swedish “unconference” is way more effective than a traditional tech event

Markers, tape and brown paper – why unconferences may be a better use of time for early-stage startups.


Mimi Billing

6 min read

Girl coding startup Imagilabs was one of the startups exhibiting at Sweden Demo Day.

This event had no speakers, no fancy stalls and no organised schedule. It was in no way an easy event for a tech journalist to cover, but for early-stage startups this “unconference” was perhaps the perfect forum.

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Martina Klingvall Nordström is founder and chief executive of the new mobile operator Telness.
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Anna Norrevik, chief executive of Antler Interactive is pitching on stage.
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James Tucker is working for the cybersecurity company Baffin Bay.
Sweden Demo Day had approximately 500 startups exhibiting.

Mimi Billing

Mimi Billing is Sifted's Europe editor, based in Stockholm. She covers the Nordics and can be found on X and LinkedIn

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