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September 30, 2025

‘Not a pill mill’: How weight loss startup Yazen saw revenue jump 800%

The Malmo-based startup is the fastest-growing startup in the Nordics and Benelux region


Yazen's executive team from L-R: Benjamin Lorthiois, Maria Flaig, Fredrik Meurling, Christina Waller Sterner, Dr. Martin Carlsson, Dr. Ellin Skoglund, Dr. Magnus Nyhlén. Image provided by Yazen.

In 2021, Fredrik Meurling and three cofounders launched a startup to help obese men lose weight using testosterone, named Vital-T.

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Maya Dharampal-Hornby

Maya Dharampal-Hornby is a reporter, covering UK tech for Sifted, based in London. She's also the producer of Startup Europe — The Sifted Podcast .

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