Interview

November 19, 2019

Waitrose: £10m in annual cost savings through innovation

The UK supermarket chain saved £460,000 just from tweaking tills to allow people to opt out of getting a receipt — and that was just one of 4000+ staff ideas.


Maija Palmer

5 min read

Waitrose and its sister brand John Lewis released their first-ever joint Christmas advert last week, featuring an excitable dragon who keeps setting things on fire. The ad sent social media audiences into a frenzy of jokes drawing comparisons with the dragon-packed epic series Game of Thrones.

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Stuart Eames Waitrose
Stuart Eames divides idea into "alpha" and "gamma" projects
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