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April 20, 2021

Do we really need vitamin startups?

Feel, a clean vitamin supplement company, has raised £4.5m — but what should we all be taking?


Freya Pratty

4 min read

More of us are taking vitamins than ever before. 

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A post from Ritual's Instagram page. Photo: Ritual.
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Vitamins from Goop and Infowars. Photo: Quartz.
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Freya Pratty

Freya Pratty is Sifted's associate editor. She covers UK tech and leads Sifted's investigations. Follow her on X , LinkedIn and Bluesky

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