Analysis

May 20, 2024

Plant-based food is “letting consumers down” - here’s how UK startup THIS plans to change that

Plant-based meat has fallen out of favour in recent years — but THIS is still eyeing profitability


Sadia Nowshin

7 min read

I wouldn’t usually be tucking into a platter of sausages, bacon and chicken thighs at 10am on a Tuesday — but I made an exception for a visit to the office and innovation lab of plant-based food startup THIS.

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Mark Cuddigan, CEO of THIS™
Mark Cuddigan, CEO of THIS™
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THIS™ Isn’t Chicken Shawarma product
THIS™ Isn’t Chicken Shawarma
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Sadia Nowshin

Sadia Nowshin was a reporter at Sifted covering foodtech, biotech and startup life. Follow her on X and LinkedIn

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