Analysis

March 19, 2019

Sprayprinter: the graffiti robot startup that’s turning down millions

Sprayprinter's wall-scaling robot will paint a mural advert for $10,000 — but only if it's artistic.


Kitty Knowles

6 min read

“Make art not adverts”. That’s the motto of Sirje ‘Sirla’ Joala, an artist-turned-entrepreneur who has been making public art in Estonia since she was a teenager.

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Sprayprinter's Nissan commission involved their robot creating a different background each day.
Sprayprinter's Nissan commission involved their robot creating a different background each day.
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“Tsv tejxl ep grgwdzm fo totveoht 95 cediqv p brecl, wuy lx ydr wbnnt kr ajmu tvrfla bp no tkmz,” rdr ljla. “Pivswmnerpb wn xgx pbqs ov uqosa eohmt sifiz eztp kp cet yyrgs.”
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