How to

January 28, 2020

The art of the startup publicity stunt

The dos and don'ts of startup publicity stunts.


Kim Darrah

5 min read

Would you eat a box of free chicken nuggets if Ed Sheeran handed you one from a food stall? This was the question on the minds of Londoners walking in Shoreditch a couple of weekends ago. 

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THIS isn't chicken: plant-based tikka pieces from THIS
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Photo of Deliveroo Helicopter
Deliveroo's helicopter stunt involved paying for a bright teal "wrap" to match the company's colour scheme.
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George Rawlings
George Rawlings' "cheating boyfriend" stunt. Source: Tweet by @GeorgeRawlingss.
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