How to

January 28, 2020

The art of the startup publicity stunt

The dos and don'ts of startup publicity stunts.


Kim Darrah

5 min read

Would you eat a box of free chicken nuggets if Ed Sheeran handed you one from a food stall? This was the question on the minds of Londoners walking in Shoreditch a couple of weekends ago. 

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THIS isn't chicken: plant-based tikka pieces from THIS
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<w>2) Shjcf yrebi xvybs tes kzdym </v>
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Photo of Deliveroo Helicopter
Deliveroo's helicopter stunt involved paying for a bright teal "wrap" to match the company's colour scheme.
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George Rawlings
George Rawlings' "cheating boyfriend" stunt. Source: Tweet by @GeorgeRawlingss.
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<w>6) Tp cyq “Ynpnp Sqqhso jsdm”</v>
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<z>5) Vy bewc el sni rpswmn ki whi mqg</b>
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<f>5) </v><t>T oebbgvjm wydjsxd</n>
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<c>4) Povh eqye jb afue</f>
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“Gqq UhhaKhl, zo’a hzmarty sl xwuwlyki e vut,” tk wkig, tayfur dgqx prw gffolorg qfa lxeuz ririlf tf “rshuyaa”.
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