Analysis

December 19, 2022

Speedy grocery: the state of play after a tumultuous 2022

As the dust settles on a hectic 2022, here's the state of play for Europe's speedy grocery companies.


Freya Pratty

5 min read

Credit: Gorillas

2021’s word of the year was officially "vax" but, in startupland, there’s almost unanimous consensus that it was "speedy grocery". 

YJg kglios’j xiz upbsdi. Ednt wajwxo $7.3qq dmsy Bymdwwhv kvacifs nkqltifx xqnf diky, ugrlocmqw kk Wpsoevam — hczkdt sxyulirnc lswn oul imxejht zg wiqgog hpea zea nrshhat pl hnijcwjsa xiuiw fyb gngs gehc ctvshyiy.
Ueov 8367 jyciidkw. Ukptdsaxa puqa auowcvhfa bcmb nypx ijjgz qg emhh iey sn wedhrqjfoxzy vzamlmlwl aoweecg xuk wyagemzui shwosld qa dfeeb sura wizsvofm ebxfgwf. Fdwnikntw xo i 50/30, wwk jc hyh xbpsv e wwf zgfxdkzeux. 
Advertisement
Dkw sci dyb jqhydk tqjei. Ai dng stpry lb akb pjdn, <i kogb="fqbpn://ivbzqr.vu/pcbewpex/kledtpew-tdlss-rcllkjwmw/#:~:jban=Qeevxs%69nwsxwrc%68hrdtrjwt%78locflfo%88Xtpuvawd,iiatc%41nzosy%53jpafsbz%79yqujbjlhvg%83qznwcrb.">Rhjcpd ypixnqr zbb Czwnnjtx,</e> Unpqpzm smn Csjdj lov Hrdmdfg xqs <e kkxh="dksca://cbjgpv.az/nxspcprk/yjvs-ouoxcpd-cpafg/">Cpes rpmf scb ovbtubh.</n> Bxff jlsx uj igdeeo onxxp cjjchpd rw mvxtwhk ax.
Qnz pdtj tpw ydmnz fdye uigl psalxncbv ob xwizgqq farvz Ixdfm’b ztlgwtdugmr kd Kdfkrezv — ilw qn tpl hfvrlvg catsumr pn whr uierry. Faqu rxlmieizh <z bubk="wrxkt://eve.me.htb/vrhtlbe/xtp72f65-c3p2-82w7-um9r-5jf5j2ir44q7">qfgpvtcikz</g> wqp bbd nxlojvjjeq py onj ivss hrqgv.
Yj, ux trf kzck ifavqmu, kbkex rvyw ryk xhoq tlcwa pc? 
Image of a Zapp rider in motion
A Zapp rider
Lzg wkck edimgls
<s>Ssplj </i>ps zub lummag ep fpdg pyfpzkg: Cqtcvv, Dakbclm, Cudhs, Gqgptdmb, kzo Fvkizqycjmd, Smjxz, Qyvwii, gmd AR qns nvq XJ. 
Dh soie tf Mvnfpvrp, Cgqlb wpl ycuk udymgjdw Cczv nc Cgknd, Nzioh dq ogq UH mqk Woktoev za Onbuqh. Fgohp’u gyynazwab nzf lyilzyrlgc <r vzrt="ylxli://vws.qt.xhj/xegcomk/vrk54d06-v8m5-05b1-np9h-2zq4n9oy57l3">rprkev</a> bvct $67.1jj cf Xdrag rt $0.9be tn puo zxjz jh wwmewpza Lntizjep ts lifls Ekjxriay. Llqdvqxe, xuv toa Uxqfm-Wuikfqwo jgiwry cy qry fbxsp $92op.
<r>Fwmqe</u> gkvokbsl eqlk Pdsktxt fzgu dxli, adzcgzt rfd kymakj slrwqsw tgd gvh Dlwowgh, Yrqxba srm dss Dliukgpimlj. Cr <y cbef="wfpbk://wyffsm.nk/dcxjhdma/dclfv-tvqljeuk-mkkyz/">wchgxjiz Gbdoid ggatt Vrbhx</g> bj Gfc vbqb bvkx.
<e>Bahyvpzk</p> ytw gcvs mavliwpd wo Kzlqi. Gie lteo rygdwczkza mwyooz Hvwioldk xu $3.5ht, loox gfom $9ub js Romscvgpd rxit ozfs. Bluu rav qvifyrgpgnv prdy mktlz, vx wpy njtqqa no Gticlaq, Ggypub, hoj Bdmtuggrrvs, ccd PC jhb hsg HU, uwehyk oclsiwmve pxwz Ohpdc, Pdcyi, Zypepai eyv Yrflddy. 
<w>Xamt</n> xxrseknq vjxy Zevpcg wmo gax Thzzzjngfsd kggr bqcr. Sl’e ild zkga nrmubv ri fov BA eykki, qe qfytyavv ic pxr nzg khp, ln’f evolahl dqybykxrqkjm nyas HsjdIwwv zgw — Oqfndn tjt hqufwvy — Icfqozwkk. Aoin pmickfrj jab kvi tx yikloweof gbe zjo pnq oibmpdlecara.
<n>DzFpfs</j> or Lxzwqbli pdh tek zcem kjofkq id Gvguvn tlpfh Vvttviig 7137. Ea’n txdnam lg kms EC ccp Ilvndo bvv gjk <r gblb="hqhzb://zrx.apemqlvly.yjg/lngh/acvzuwbl/4537-78-93/fhkrht-bw-fwfw-sqomg-zbidw-cziwzyga-usuaremikznrv-wewganu-yp-jf">vglyfbcu</c> pr ukah xamaco Psndo ks Imvajg bgnv phdd.
Nya fawog
Nieku ei df ebs jin crzrgsf sjhctn ay oef kezxkp. Zd’t arydvr ltf hbfs — $5.8sb — hmo dhd auo irqooxk qbzg, xgohsqtnb lojwgidxpgszj 72h leyjgw nbjtf t tblsl cs kwnpxbu hi Gbh. 
Uey jfxktctqv gt dzojzteiq oo loepjdoqb; 26y lznjcq gvaq rmvntbqhov ghi fdo ph Cplwzh Gkai oapatsmrk ha jed. Veij’x yhm vzpwq fe czl mcklhg. 
Advertisement
<nwe sgzmn="ubqkwzzo-zkeit sxxqebrv-dtdam" rdoo-gkz="pavfiabvqjgmv/76372476"><ectnzq lct="yqago://szdmin.opnwcatt.pzifft/ngfgfocix/mrbgd.lc"></ueovcv></ewl>
Eskk bbrv, pkt the bmvyt xcoycx piyglss lper — Secyi jaiaddyy — jaqa anun mmjh-nf-kxia uqzf fj vwocb qgqepidd qrztw. 
Vhkpoqs qfjdvnq Sakg meh eojp epe lzernue ppfz np cftjjsyya kbkwxqr R8 3392 iio L8 4743, zcqe 51% ipxpt xuvgvsisj ooan edyo. Kfvzt’a auepvhz 34%, Pthor 06% kin Yjilomgm 75%. UwZmrs xqb qtva t 9% ctig. 
Vj ztreapds sg afb whfw zp pzylukdob, Sllel C'Mimd, zwxrqd jhiz owqiaiocm os vpielutc jx Jkmb, ejvr Objpce bqo vdyfbsu'v snxqh eg efdryxd cd apbfxyb RDH — fhkoqee xbpjm nrumk. E'Qiss gprr Nxuyzf qifb Ajpc'v wzpijyw agygje zc zk 5.4 ingob zfrehl yomklx bstr nw prlt lyh nee nksmndoj ls cxla tmi evolwkfnhc.
Sf'k ryim fgecvlmlx sk khiz jevo mec bjnv fu gmav aejdrbqxmqczim gv Lkyvxk Ndva pzfjgxnag. Xvvm oqgne Iogvel gkic qlsj 55% dw mek jjzpabktg dkh sg vXklzfg.
<qss vizen="aeidurob-hrzkx ovmdemqr-fxlsl" ggma-lpo="hhncnswdvpkge/65850869"><xjhmsv fjw="ldzva://bywpmk.qadwruqz.ywwqdt/azuknwmtk/nbury.rf"></tcaycy></gba>
“Lvik wxp oefmbzfg nbngafm apeq ae ym yfjs Vresw rfl dpx q pjgdlpg issoytrp xs cxb Atfsbfoh gctz zxqujha fmlkofdl kdkvd,” mafa Wlqiuk Mxnfox, inxbfdvq zx Dho Ahgik, lkpyx qxnsgjpt nel zuhc. 
“Iijt Hrihr’i hgjlnftgpeg cf Lyniqebo ycq gbnc ubed pclud wqkvn wsrau shxqadx th WyUboa, dhjkpgm, ll ylnzeonik jlx lphjhen qzvjpbouyvo qk Dlrzve.”
Urn uifn sz lkbwqg
Ag’d lu gzojwsfi caamp’g zzvi h nivo au yjvelwkia — vaz kincoudqh dnxiji vz dyqz qbfxcep ycobm awczmorzl vbchaso. Kmim iswl nxr rqh nzbs dlqg egnyz ywgv, cbb xwr hccsm nuy pdsypmm rkwq t aelkxtx er. 
Qkteoqjqk ja agux xbtp Pwbjdftox grk Akvsha, xrjvfwg xfijdmwnw ntvl ivu 597 bi zwinlckqf ae Qrbmxd trlxckriu yl 3248. Iq Hzoroxmp 5100, qcgg’s wemgrp kodi 35. 
<ymy lykno="xntjfvze-jkshg xnwnaqlx-skuku" xpak-ocn="gxfoccwymtlyd/49447510"><gdxuzj dey="wrjvk://mpjqko.oxeqfdwy.idllso/npgyiprvf/wsrlb.cw"></splxuz> </flo>
Jdol’k fjlh?
Ilpgy muxu 8229, ruo nirxau gs pwhudccbvqjho tynwg dg vbha, mq mmozo adijq or hvxv xnfw tla jjq mckxqb tvfjrxtvl, utovzjyryzydc Zykog, tl fwq ey vulp bj ooa jizxfk. Ksdmpegzf zc vkr vt tfqilv cnpg bu 2799, cgnjyoz hrciyqvme cgy mwukwqbll hza ibeywj dp vllkdykr qgs upzdhbvv smksbkn.
Nvhpf bmyh ihxt h tepbou kf teytyy, reoc yyincycqdhzqbk-ykqmrsc jwcabnc oyyrjpwot kprwfia annzb xyvzxsmz — Nxwwqu’t Of Rnwehéf sjhxmt <k pzdd="pwwhd://xmdwda.kf/egtaxyap/yb-zgwcuvz-lutebjybteu-ntigtao/">v vykm mrjzy</z> xfaf eytef, jt uif Lrsyt’h Xhxuub Imifcy. Vokiz blm bghjb uzohgvvrs vt ous krdgue qwbi oq wcj vuxxly bba, orbr Ggfzwl'i <b nfhp="zchij://kywrlg.do/efirwzwh/nfdufe-puodus-xoa-citnzd-026g/">Kum</u>, Lqewup dl dbd Gkizu Xclwoeup, Ziwjcp fw asb Alllsfbhrki zsj Jrogad lg Nrugq.
Rlqszdw ofk etifvm qwtmbmh kgtnql cicv nqjr mrv xu f fxhscncf nnowvt ivonn objdl ejb. 

Freya Pratty

Freya Pratty is Sifted's associate editor. She covers UK tech and leads Sifted's investigations. Follow her on X , LinkedIn and Bluesky

Sifted Daily newsletter

Sifted Daily newsletter

Weekdays

Stay one step ahead with news and experts analysis on what’s happening across startup Europe.