Watch: What is product-market fit and why is it important?

Product-market fit is important because you need to know you are building the right product for the right customer — in the right market. Without it, startups will struggle. So on this week’s Sifted Talks, we chatted with the experts about everything you need to know, including:

• The process to finding product-market fit
• How to define, build and test your product offering
• Knowing when you’ve achieved product-market fit
• What happens if you don’t

Watch it here: