Sifted Talks

October 20, 2023

Watch: What is product-market fit and why is it important?

Hear from CUR8, Skyfall Ventures and Moonpig

Steph Bailey

1 min read

Product-market fit is important because you need to know you are building the right product for the right customer — in the right market. Without it, startups will struggle. So on this week’s Sifted Talks, we chatted with the experts about everything you need to know, including:

  • The process to finding product-market fit
  • How to define, build and test your product offering
  • Knowing when you’ve achieved product-market fit
  • What happens if you don’t

Watch it here:

Steph Bailey

Steph Bailey is head of content at Sifted. Follow her on Twitter and LinkedIn