Analysis

October 27, 2022

Private jet startups want you to believe they’re climate friendly

A new generation of private jet startups are keen to boost their environmental credentials.


Freya Pratty

5 min read

It’s Tuesday morning and, according to flight tracking Twitter account @CelebJets, Taylor Swift’s Falcon 7X has just landed in London. The flight lasted slightly over six hours and produced an estimated 25 tonnes of CO2 — for comparison, the average American emits 16 tonnes a year.

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A private jet flies over the ocean. Photo: Adobe Stock.
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Freya Pratty

Freya Pratty is Sifted's associate editor. She covers UK tech and leads Sifted's investigations. Follow her on X , LinkedIn and Bluesky

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