Podcast

December 3, 2021

Podcast: The neobank battle over millennial millionaires’ wallets

They're often called the “neglected mass affluent” — but neobanks have now discovered rich 30-40 somethings. Just how big is this opportunity?


Millennials are often portrayed in the media as struggling to buy property and less well-off than their parents. But the truth is, a lot of them are rich; a 2019 report estimated that in the US alone, there were 618,000 millionaires born between 1981 and 1996.

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