# Consumer fintech

After struggling to secure a financial adviser, this founder built her own
Pro
Exclusive
May 21, 2026
After struggling to secure a financial adviser, this founder built her own
London-based Count just raised £830k in seed funding
Damisola Sulaiman
Alma CEO Louis Chatriot on hard choices, cardboard unicorns and startup hype ‘bullshit’
Pro
The big interview
March 18, 2026
Alma CEO Louis Chatriot on hard choices, cardboard unicorns and startup hype ‘bullshit’
This week the French fintech announced it has reached profitability for the first time in 2025
Daphné Leprince-Ringuet
Klarna announces plans to IPO in New York
News
September 2, 2025
Klarna announces plans to IPO in New York
The fintech reportedly delayed plans to go public earlier this year
Tom Matsuda
Is Klarna ready to IPO?
Pro
Analysis
August 29, 2025
Is Klarna ready to IPO?
The fintech reportedly plans to float as soon as next month
Tom Matsuda
Klarna strikes €1.4bn financing deal with Santander
News
August 21, 2025
Klarna strikes €1.4bn financing deal with Santander
Swedish fintech taps new funding stream ahead of possible New York IPO
Martin Coulter
Cleo CEO teases IPO after AI fintech doubles revenue
News
July 25, 2025
Cleo CEO teases IPO after AI fintech doubles revenue
The company’s annual results reveal a previously undisclosed fundraise from existing investors
Tom Matsuda
Klarna joins Revolut and N26 in bid to take on big telecom with mobile phone plans
News
June 18, 2025
Klarna joins Revolut and N26 in bid to take on big telecom with mobile phone plans
Klarna is the latest fintech to take on the telecoms industry with mobile phone plans
Tom Matsuda
Sequoia, Greylock and Nik Storonsky’s QuantumLight invest $90m into fintech for overseas diasporas
News
June 16, 2025
Sequoia, Greylock and Nik Storonsky’s QuantumLight invest $90m into fintech for overseas diasporas
Founded by Stanford University dropout Parth Garg, Aspora has ambitious plans to become the go-to financial app for the Indian diaspora
Tom Matsuda
'At Klarna, 99% of people don’t care about the IPO': buy now pay later’s poster child trumpets banking push after delayed listing
Pro
Interview
June 10, 2025
'At Klarna, 99% of people don’t care about the IPO': buy now pay later’s poster child trumpets banking push after delayed listing
Klarna is set to take on some of the world’s largest fintechs as well as traditional finance heavyweights in its consumer banking push
Tom Matsuda
UK promises crackdown on ‘wild west’ of buy now, pay later companies
News
May 19, 2025
UK promises crackdown on ‘wild west’ of buy now, pay later companies
Startups like Klarna and Clearpay face greater scrutiny under the new rules
Kai Nicol-Schwarz
Klarna IPO delayed until late 2025, reports say
News
May 9, 2025
Klarna IPO delayed until late 2025, reports say
Swedish fintech’s management reportedly want ‘greater support and momentum’
Martin Coulter
Klarna puts IPO plans on hold
News
April 4, 2025
Klarna puts IPO plans on hold
The IPO was planned for later this month
Mimi Billing
Revolut CEO doubles down on hybrid working ahead of multi-million-pound office move
News
February 20, 2025
Revolut CEO doubles down on hybrid working ahead of multi-million-pound office move
Nik Storonsky cares more about what employees do than where they do it
Martin Coulter
The 11 Klarna alumni who’ve become entrepreneurs since last year
Pro
Analysis
November 15, 2024
The 11 Klarna alumni who’ve become entrepreneurs since last year
Klarna dethroned Revolut to become Europe’s top fintech founder factory last month
Tom Matsuda
US-focused AI fintech Cleo hits $150m ARR and eyes return to the UK
Interview
November 6, 2024
US-focused AI fintech Cleo hits $150m ARR and eyes return to the UK
The fintech celebrated scoring more than $100m in ARR earlier this year
Tom Matsuda
Exclusive: Credit card fintech Yonder raises £23.4m as it eyes EU expansion
News
September 19, 2024
Exclusive: Credit card fintech Yonder raises £23.4m as it eyes EU expansion
Its valuation is now over £100m, says CEO Tim Chong
Tom Matsuda
A bad start to the year for D2C: Here's how the sector is faring in the downturn
Analysis
August 29, 2023
A bad start to the year for D2C: Here's how the sector is faring in the downturn
Consumer-facing fintechs are struggling for funding across the board, according to new data from PitchBook
Sadia Nowshin
Getting killed by your crypto holdings? Invest in distressed credit and forests
News
February 7, 2023
Getting killed by your crypto holdings? Invest in distressed credit and forests
UK alternative investment platform Darksquare closes £260k round
Eleanor Warnock
Klarna alumni raise $30m for loan refinancing startup Anyfin
News
January 18, 2023
Klarna alumni raise $30m for loan refinancing startup Anyfin
It plans to broaden its product offering and has its sights set on European expansion
Kai Nicol-Schwarz
The state of open banking in Europe — in 4 charts
Analysis
April 5, 2022
The state of open banking in Europe — in 4 charts
Financial flop or banking bop? Where open banking really stands in Europe
In partnership with: Nordigen
Why Klarna's new credit card leaves Santander's Zinia in the shadows
Opinion
February 8, 2022
Why Klarna's new credit card leaves Santander's Zinia in the shadows
Could 2022 be the year legacy banks fight back better against those pesky upstart fintechs? Fintechs still seem to have the upper hand.
Leon Gauhman
Podcast: The neobank battle over millennial millionaires’ wallets
Podcast
December 3, 2021
Podcast: The neobank battle over millennial millionaires’ wallets
They're often called the “neglected mass affluent” — but neobanks have now discovered rich 30-40 somethings. Just how big is this opportunity?
The Sifted Podcast Team
“Everyone’s a fintech now”… or are they? Why embedded finance is harder than it looks
Sifted Talks
September 14, 2021
“Everyone’s a fintech now”… or are they? Why embedded finance is harder than it looks
Embedded finance is the new hot trend but requires trust and tech expertise. Experts from Nium, Pleo, Weavr and HomeToGo weigh in.
Tom Ritchie
Which European country is winning the race to become completely cashless?
Analysis
September 10, 2021
Which European country is winning the race to become completely cashless?
The Nordics, the UK and the Czech Republic are strong contenders.
In partnership with: Zimpler

# Consumer fintech

After struggling to secure a financial adviser, this founder built her own

Alma CEO Louis Chatriot on hard choices, cardboard unicorns and startup hype ‘bullshit’

Klarna announces plans to IPO in New York

Is Klarna ready to IPO?

Klarna strikes €1.4bn financing deal with Santander

Cleo CEO teases IPO after AI fintech doubles revenue

Klarna joins Revolut and N26 in bid to take on big telecom with mobile phone plans

Sequoia, Greylock and Nik Storonsky’s QuantumLight invest $90m into fintech for overseas diasporas

'At Klarna, 99% of people don’t care about the IPO': buy now pay later’s poster child trumpets banking push after delayed listing

UK promises crackdown on ‘wild west’ of buy now, pay later companies

Klarna IPO delayed until late 2025, reports say

Klarna puts IPO plans on hold

Revolut CEO doubles down on hybrid working ahead of multi-million-pound office move

The 11 Klarna alumni who’ve become entrepreneurs since last year

US-focused AI fintech Cleo hits $150m ARR and eyes return to the UK

Exclusive: Credit card fintech Yonder raises £23.4m as it eyes EU expansion

A bad start to the year for D2C: Here's how the sector is faring in the downturn

Getting killed by your crypto holdings? Invest in distressed credit and forests

Klarna alumni raise $30m for loan refinancing startup Anyfin

The state of open banking in Europe — in 4 charts

Why Klarna's new credit card leaves Santander's Zinia in the shadows

Podcast: The neobank battle over millennial millionaires’ wallets

“Everyone’s a fintech now”… or are they? Why embedded finance is harder than it looks

Which European country is winning the race to become completely cashless?