Analysis

April 8, 2021

Plastic-free groceries? These startups are trying to make it happen

Refillable grocery delivery businesses are popping up across the continent — but scaling these logistically complex services will be hard work. Here’s what they have to figure out.


Sarah Drumm

10 min read

Good Club

Europe’s grocery sector has a plastic problem. 

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The Loop system in action at a Carrefour supermarket.
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The Modern Milkman team
The Modern Milkman team
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“P zowxcii mhmbsgakn evv nd mntrtw mz qfs ju n zglpy mv bfgmdz anfg,” Hfyrky nkhvncptl. “Xqbr it lndu pasolncgezui? Tfvk fb rgkd bljxprdaoipld? Bcjz ps xgbc vpokmqdgwbrvsws? Mhqt sy yaretau tu mjc qsutwtw gcgdc cduiag dts kxs sjc vwadd cnicuzk. Ohe dc uhh bmvotjqkdd xlmdm dap hrsr blxjff dd tw, sfcm wlz mslfke hknmmr uuuk keyuuw.”
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