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January 12, 2021

Pepsi backs German startup that flavours drinks using just scented air

Germany's air up which uses scented air tricks your brain into perceiving a flavour in plain water raised €18m.


Maija Palmer

2 min read

Air up, the speedily growing German startup that flavours water using only scented air to trick your brain into perceiving a taste, has raised an €18m Series A funding round from investors including PepsiCo, Five Seasons Ventures, the French foodtech investor, and German media group Ippen.media.

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