Photo of Oura cofounder Petteri Lahtela

Interview

December 2, 2024

Oura’s cofounder: ‘We’ve had multiple acquisition offers from Big Tech’

As smart wearable ring startup Oura hits a $5.2bn valuation, cofounder Petteri Lahtela tells Sifted what more there is to do

Amy Lewin

10 min read

Consumer startups often get a hard rap in Europe — but the Oura ring, proudly founded in Finland, is about as popular with investors and founders as a Patagonia jacket. 

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Amy Lewin

Amy Lewin is Sifted’s editor and host of Startup Europe — The Sifted Podcast . Follow her on X, LinkedIn and Bluesky

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