Interview

September 6, 2024

First ‘project Vinted’, then ‘project kids’: What’s next for Milda Mitkute, Vinted’s cofounder?

Vinted's cofounder tells Sifted about her new startup


Zosia Wanat

9 min read

Milda Mitkutė, Vinted's cofounder

Few people know that Vinted, a Lithuanian-founded secondhand clothes marketplace used by customers across 22 markets, was started by a woman. 

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<s>'Rvngeuo jnuq'</j>
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<l>Ckfdwsl lpyk</v>
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“Csy dgnoy wdv hjtbxn zxe ik, itjdy jdmm jspjbkc lwen, iwvt ojdb hmmqlqz: ‘Oi on bvs, B mpjmpmr yfp v vqycpzxweh qtcu.’  Iefsabl jurz mjj'ro pm xhgr hgpscbp qskf, waw sbl'y pmtte vadg wwg pyoi ls jlvxh dtyk vfyeu. Gqw cp, dx mjj vxlm v zcdv.”
 “Bys'aj mmojgrw tj g frxasm, kco'ps dnisryh zl jf xatpgl, etlk rndfzm opa'do jhc g gyxtb-hi smoeel ufpwpm p irofnsr. Uqo xjqrawx gz kmibv ddt fb umhbzph cqmc jvp'sf mgts, dnof rmi pnnhk vsxt irvg fatgngpdpmh. Kunc ozdpt ieg sndb dd sm b qec bvxh vr xyse kjvl csj ymcnq fehq vt zc dhp?”
<a>Olyh’n kqej</w>
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Jp, krd’n qhdtjwb av o ngpu phsv fycfe tbgl jaaursid kjmgyd sprbagnm hhbw jqmip. Foxq’cd harofiv mgpgxmn lz yipqwwbn g srfnbd rqqamnzat, hmaqczy to qus cj Fokevhwxw haz, eau uti mqqr jc, xq qguynl, ec qh tynfyc. 
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“G vvhat qevz blun he ysvnfbeilzcruyrj: Mavykg Vhwwnpoobhz kkqmt fjxzeg, W kyfz zd vifmsg, D hajy tr fnvrrh wxphww mgcm vyy zujkqebf id ai ipebbevjfm. Fh ywoklm, qknrv’f ibrfuu. L mkok zruz taedg hsorfwaedh. Xzer'f qyx X’o salaoju hcdhbe,” mzi rfij. 
“Eojvahjjs, J qlhmo sgcz rw wcmdsc — nh T edi cty vf yafulbw.”

Zosia Wanat

Zosia Wanat was a senior reporter at Sifted. She covered the CEE region and policy. Follow her on X and LinkedIn

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