Opinion

October 20, 2021

Dispatches from a new VC: we, too, invested in 10-minute grocery

Rosie Wood discusses her first deal at Mild Conviction - in the 10-minute grocery space.


Rosie Wood

4 min read

Laura Chouette on Unsplash

Rosie Wood is a (fictional) associate at the VC firm Mild Conviction. It's a generalist, multistage fund with offices in London, Paris and Verbier. They're not like normal VCs — they don’t need to do a ton of due diligence to decide on an investment. Instead, they're simply looking for companies and founders that are pretty good. Because pretty good is usually good enough. Catch up on her first dispatch here.

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Mild Conviction due diligence
Due diligence
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Mncvc  

Rosie Wood

Rosie Wood is Sifted's fictional VC columnist

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