Analysis

January 16, 2020

Europe’s answer to Impossible Foods is selling itself as a cleaner, lighter alternative

The Meatless Farm is Europe’s answer to Impossible Foods. But how can it compete with the US’s billion-dollar plant-based burger companies?


Kim Darrah

5 min read

Meatless Farm founder Morten Toft Bech in the test kitchen

Californian plant-based meat startup Impossible Foods made headlines around the world this month debuting its first pork substitute at the Consumer Electronics Show (CES) in Las Vegas. The plant-based meat company, famous for its burgers, is gearing up to launch it’s Impossible Sausage later this month as well.

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