Analysis

May 4, 2021

Klarna storms ahead of rivals across Europe and US, counting 16m+ new users in 2020

Data from Apptopia shows Klarna was on a tear in Europe and the US in 2020.


Isabel Woodford

4 min read

Klarna acquires price comparison site Pricerunner to add features in its buy now pay later app.

Klarna, the buy now pay later fintech, saw its customer base grow faster than any of its European and US rivals last year — putting the company in a strong position ahead of a rumoured public listing.

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Competition is intensifying in Europe, but Klarna still looks to be outpacing its peers, according to Apptopia
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BNPL transactions on mobile are already far higher than online, and are expected to soar ahead in the coming years according to the Kaleido Intelligence report.
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