Klarna announced today that it acquired the Swedish comparison site Pricerunner for €93m in a move designed to broaden its shopping experience. The purchase gives a glimpse of the kind of one-stop-shopping company the Swedish fintech has an eye on becoming.
Analysis
November 2, 2021
Klarna's €93m acquisition is a step towards 'Google for shopping'
The Pricerunner acquisition is the Swedish fintech’s fifth since July as it looks to offer a broader range of services to shoppers
2 min read
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