Analysis

November 2, 2021

Klarna's €93m acquisition is a step towards 'Google for shopping'

The Pricerunner acquisition is the Swedish fintech’s fifth since July as it looks to offer a broader range of services to shoppers


Mimi Billing

2 min read

Klarna acquires price comparison site Pricerunner to add features in its buy now pay later app.

Klarna announced today that it acquired the Swedish comparison site Pricerunner for €93m in a move designed to broaden its shopping experience. The purchase gives a glimpse of the kind of one-stop-shopping company the Swedish fintech has an eye on becoming.

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Mimi Billing

Mimi Billing is Sifted's Europe editor, based in Stockholm. She covers the Nordics and can be found on X and LinkedIn

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