Headshot of John Thornhill, Sifted's cofounder and editorial director.

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March 31, 2025

Faster, leaner, fitter: Europe’s new generation of startups

The Sifted 100 shows how AI is beginning to shuffle the competitive cards

John Thornhill

3 min read

Everyone in techworld has been speculating about how AI will change the startup game. We no longer need to guess. As my colleagues at Sifted have highlighted in their latest report, the adoption of AI is already leading to faster, leaner and more profitable startups. AI has arrived.

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John Thornhill

John Thornhill is Sifted’s editorial director and cofounder. He is also innovation editor of the Financial Times, and tweets from @johnthornhillft

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