News

December 1, 2022

Plant-based shake startup Huel raises $24m in a celebrity-heavy Series B

Investors include actors Sabrina and Idris Elba and TV presenter Jonathan Ross


Mimi Billing

3 min read

Idris Elba with Huel CEO James McMaster

Meal replacement startup Huel — which makes snacks and shakes for people too busy to throw together a sandwich — is today announcing a new Series B funding round of $24m. It values the eight-year-old startup at $560m.

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Mimi Billing

Mimi Billing is Sifted's Europe editor, based in Stockholm. She covers the Nordics and can be found on X and LinkedIn

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