Picture of a sad VC

Opinion

July 4, 2025

How venture capital firms die

Sifted’s fictional VC columnist Rosie Wood is back — and things are not going well

Rosie Wood

5 min read

Rosie Wood nervously toyed with the zipper of her fleece as she read the email from Rebecca for the fourth time that morning. The message, subject line “Urgent: Series B follow-on,” had been sitting in her inbox for six days. 

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Rosie Wood

Rosie Wood is Sifted's fictional VC columnist

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