Analysis

April 21, 2025

Sorry! My Prada's at the cleaners — how to dress tech bro in 2025

The evolution of European tech style — and what it says about the industry


Éanna Kelly

6 min read

Tuxedo and surfboards are in. Source: Mark Zuckerberg's Instagram

T-shirt, grey hoodie and “oh these will do” trainers: you don’t need these items to get a tech job in 2025.  

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Jacket half open means a VC is investing. Source: Tony Kula's LinkedIn
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Startup merchandise is improving, says Varza. Source: Arbonics
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Defence founders have the right to bear/bare arms. Source: Quantum Systems
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Palmer Luckey
Anduril boss [and part time magician?] Palmer Luckey's unique style. Source: Anduril
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Strieder's tech footwear research. Jana Strieder's LinkedIn
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Éanna Kelly

Éanna Kelly is a contributing editor at Sifted, and writes Startup Life , a weekly newsletter on what it takes to build a startup. Follow him on X and LinkedIn

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