How to

June 8, 2023

How to do customer interviews

Customer interviews are the secret sauce to keeping customers happy. We dig into how to do them

Over coffee in Tallinn, delivery company Wolt’s product lead Murat Yiğen excitedly tells me that customer interviews are the secret sauce for keeping customers happy. “You can’t lock yourself up in your ivory tower, building new products and features presuming people will love them — you need to go out and speak to (potential) customers to figure out what it is they actually need.” 

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Anisah Osman Britton

Anisah Osman Britton is coauthor of Startup Life , a weekly newsletter on what it takes to build a startup. Follow her on X and LinkedIn

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