How to

May 7, 2025

How to bootstrap to multi-million ARR

With the rise of AI tools, not every company needs to raise big sums of VC capital to generate millions in revenue, say bootstrapped founders


Marie Martens, cofounder of Tally

Small teams reaching millions in annual revenue by leveraging AI are trending — but most headlines focus on VC-backed startups. What about the teams that got there without raising a cent of external capital?

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Miriam Partington

Miriam Partington was a senior reporter at Sifted, based in Berlin. She covered the DACH region and the future of work, and wrote Startup Life , a weekly newsletter on what it takes to build a startup.

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