How to

November 4, 2022

How not to do Black Friday

Here are some tips for avoiding the Black Friday frenzy and doing something different instead


Katie McCourt (right) with Pantee cofounder Amanda McCourt

Every year, businesses and consumers get in a frenzy over Black Friday. Yes, it’s great for companies to earn money and for consumers to get a good bargain, especially when we’re all facing a cost of living crunch. 

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Miriam Partington

Miriam Partington was a senior reporter at Sifted, based in Berlin. She covered the DACH region and the future of work, and wrote Startup Life , a weekly newsletter on what it takes to build a startup.

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