July 26, 2021

2021's hottest fintech seed deals, according to investors

You've probably never heard of these young fintechs, but investors have been clambering to get in on their seed deals.

Isabel Woodford

5 min read

Osu cofounders

It's always a good sign when startups are oversubscribed at seed stage. Take Pipe for example — it raised a competitive $6m seed in Feb 2020 and 12 months later had secured a $2bn valuation.

So which young startups are investors lusting over in European fintech — a sector that's unrivalled in hype and investment? Who's stood out among the 200 European fintechs that have raised $234m in pre/seed funding so far this year?

We’ve asked a dozen investors to nominate the ‘sexiest’ seed rounds over the past 7 months, highlighting deals that were heavily oversubscribed or were especially competitive (including those they lost out on!). We also consulted Dealroom to identify the largest seed rounds across different subsectors.


The 25 startups below may not yet have a product, a C-suite or any publicity, but VCs agree they’re onto a winner. Several are based outside the UK and two are cofounded by women.

These are the young fintechs that got investors’ tongues wagging:


Osu cofounders


Business management and payments for self-employed

Seed funding: £2.3m (March 2021) 
Lead investor: Creandum


QR codes for restaurants to speed up check out time 

Seed funding: €21.8m (April 2021)
Lead investor: Coatue


Italian third party solution that enables customers to buy now pay later

Seed funding: €40m (Jan 2021).  *Includes debt
Lead investor: Fasanara Capital


Platform that combines invoice financing with a buy now, pay later model 

Seed funding: €2.5m (Feb 2021)
Lead investor: Sequoia


2 in 1 model for compliance and card scheme sponsorship platform

Seed funding: £5m (March 2021)
Lead investor: Anonymous US investor



Berlin-based platform that allows subscription companies to get part of their revenue upfront by matching them with a lender

Pre-seed funding:  €1.3m (May 2020)
Lead investor: Entrée Capital


White label platform for banks to launch digital products

Seed funding: €8m (July 2021)
Lead investor(s): Seaya Ventures, Speedinvest and SIX FinTech Ventures


Open banking platform that helps SMEs better manage their cash and financial data 

Seed funding: €2.5m (Jun 2021)
Lead investor: New Wave VC

Scalable platform to allow any company to add banking services via API

Seed funding: £7m (July 2021, extension)
Lead investor: Headline


Provides environment to build investing and trading tools for the stock market

Seed funding:  n/a (Jan 2021)
Lead investor: Creandum 



Investment platform to better facilitate international trading

Pre-seed funding: $1.5m (June 2021)
Lead investor: Mosaic Ventures


Finance solution aimed at postgraduate students

Seed funding: £1.1m (July 2021)
Lead investor: BBVA


Challenger credit card

Seed funding: £4-5m (2021). Not yet publicly announced
Lead investor: Northzone/LocalGlobe


Technology platform that will help landlords and letting agents manage properties.

Seed funding: £2m (Feb 2021, extension)
Lead investors:  Ascension Ventures

Green finance

Gary Wu, founder at TreeCard


Fintech offering spending card made out of wood that funds reforesting as you spend

Seed funding: $5.1m (February 2021)
Lead investor: ​​EQT Ventures


API that embeds the option to allow carbon offsetting at checkout

Seed funding: $2.6m (June 2021)
Lead investor: Octopus Ventures


Anansi's cofounders


Risk protection for ecommerce businesses

Seed funding: £1.5m (July 2021)
Lead investor: Octopus Ventures


Simplified wills and life insurance for the millennial market

Seed funding: £1.7m (July 2021)
Lead investor: Clocktower Ventures

Collective Benefits

Insurance, benefits and rewards fit for the future of work

Seed funding: £6m (July 2021)
Lead investor: NFX

Financial Education


Gen Z financial platform bundling banking, advice and education into one app

Seed funding: €5m (June 2021)
Lead investor: EQT Ventures


Allowing pension funds to discover exactly how much their asset managers are charging them

Seed funding: £2.6m (March 2021)
Lead investor: Lakestar/Outward VC



Open banking APIs to connect crypto with fiat, based in Poland

Seed funding: $10.1m (June 2021)
Lead investors: NFX and Galaxy Digital


A crypto derivatives exchange where institutions and consumers transact digital currencies. Based across London and France.

Seed funding: €19.2m (April 2021, extension)
Lead investor: Y Combinator, Pantera Capital, and Draper Dragon


Next generation financial infrastructure bridging CeFi and DeFi for faster money movement

Pre-seed funding: $2m (July 2021)
Lead investors: HV Capital


Insurance-based smart contract to provide coverage for digital assets

Seed funding: $6m (Jun 2021)
Lead investor: Coinbase Ventures, Spartan Ventures

Did we forget anyone? Email to chat!

Isabel Woodford is Sifted’s fintech correspondent. She tweets from @i_woodford.

Additional contributions by Tom Matsuda.