Opinion

June 9, 2021

How much is too much when investing in grocery delivery?

Investors have plugged billions into grocery delivery startups this year — and that might not be as bananas as it seems.


Nicolas Colin

6 min read

The year 2020 saw a spectacular acceleration in the deployment of venture capital in European startups, with more than €40bn invested according to Atomico’s State of European Tech report. No sector, however, has inspired as much interest lately as grocery delivery — whether it’s online supermarket players such as Oda, Rohlik and Farmdrop, or the 10-minute convenience grocery players such as Gorillas, Weezy, Dija and Getir. Over the first quarter of 2021 alone, literally billions of euros have been invested in European startups serving this particular market.

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Nicolas Colin

Nicolas Colin is cofounder of VC firm The Family. He writes a regular column for Sifted

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