Analysis

November 29, 2021

SoftBank-backed Gopuff facing staff exits after UK acquisition

In August, the $15bn US grocery delivery giant acquired London’s Dija to cement its European footprint. But it’s lost four Dija directors in three months as staff tell Sifted they feel sidelined


Isabel Woodford

8 min read

Dija's founders Alberto Menolascina and Yusuf Saba

When a town hall was suddenly scheduled over the summer, Dija employees gathered to hear the fate of their seven-month-old London grocery delivery startup.

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Gopuff has begun marketing in London
Gopuff has begun marketing in London
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Gopuff's app
Gopuff's app
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