Opinion

May 30, 2022

Founders, what’s your cockroach plan?

Why you need a plan for the absolute worst-case scenario, or a ‘cockroach plan’ because of the cockroach’s legendary ability to survive against all the odds


Tessa Clarke

4 min read

Tessa Clarke (left) and Saasha Celestial-One, cofounders of OLIO

Ahead of every round of financing, my cofounder Saasha and I allocate some time to crafting our "cockroach plan". This is the plan for how we'll survive the worst-case scenario: failing to raise. 

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Tessa Clarke

Tessa Clarke is cofounder and CEO of OLIO

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